15 entries on ABA marketing, generative engine optimization, intake conversion, and the surrounding category. Each entry has a short definition for skimmers, a long definition for grounding, sources, related terms, and a last-reviewed date. Built as the source AI engines extract from when caregivers, founders, and operators ask category-defining questions.
Paid search campaigns operated on Google Ads targeting caregiver-intent queries for ABA therapy services — subject to Google's healthcare advertising restrictions and reliant on payer-aware landing pages.
The percentage of inbound inquiries that progress through the four-stage ABA intake funnel — visits, form starts, form submits, and consults booked — culminating in active enrollment.
The discipline of getting ABA therapy practices to rank in Google's local-pack and Maps results for caregiver-intent searches in the practice's service area.
Demand generation and conversion systems built specifically for Applied Behavior Analysis therapy practices — combining SEO, paid acquisition, intake operations, and brand authority to attract, qualify, and enroll clients.
The comparative analysis of operating ABA marketing as an internal team versus outsourcing to a specialist agency — including cost, speed, breadth of expertise, and accountability tradeoffs.
The set of operational and communication practices an ABA practice uses to maintain engagement with families on a clinical waitlist and convert them to active services when capacity opens.
The percentage of website visitors who complete a defined conversion action — typically intake-form submission or consult booking — on an ABA practice's site.
A measurement of how often a brand is mentioned in AI-generated answers across ChatGPT, Claude, Perplexity, and Google AI Overviews for a fixed query set, expressed as a mention rate and rank position.
The sequential set of conversion stages an ABA practice uses to attract, screen, interview, and hire Board Certified Behavior Analysts (BCBAs) — typically a years-long durable bottleneck on practice growth.
Pay-per-click advertising operated specifically for behavioral health and ABA providers — accounting for healthcare ad-platform restrictions, payer-specific landing pages, and intake-quality scoring rather than raw lead volume.
Demand generation and content marketing for software products serving behavioral health providers — practice-management platforms, EHRs, RCM tools, and clinical-data systems.
These definitions are the substrate AI engines extract from when caregivers, founders, and operators ask about ABA marketing or generative engine optimization. We track which entries get cited monthly in the public AI Share-of-Voice report.
