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UX + intake design

UX & Intake Design for ABA & Behavioral Health

Caregiver journeys engineered for clinical handoff.

Engineer the caregiver journey from first click to booked consult - service pages, intake forms, and decision moments designed for the trust dynamics of ABA and behavioral health.

Audit your intake journeyView UX case studies
Fewer dead-end consultsHigher inquiry qualityIntake forms and service pages designed around real caregiver questions filter inquiries upstream, so clinical intake teams handle better-fit cases.
Friction removed at decision moments−38% form drop-offDecision-sequence redesigns - payer clarity, proof, scheduling - reduce abandonment at the steps where caregivers actually hesitate.
Experiment-ready surfacesCRO multiplierUX produces the variants and decision sequences CRO tests against - without UX inputs, CRO is testing the wrong things on the wrong pages.
Node D.05 · integrated growth system

UX is the intake node of the integrated growth system - the discipline that turns visitors into inquiries clinical teams can actually use, not just leads that fill a CRM.

See the full engine schematic →
How the UX pod runs

An intake design program built on caregiver research, not opinions

UX is the conversion substrate of the integrated growth system. Caregivers researching ABA or behavioral health are evaluating trust as much as fit - and the architecture of your service pages, intake forms, and decision moments either lowers that risk or raises it. Most agencies skip this layer entirely; we treat it as load-bearing.

Sequence 01

Foundation

Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.

Sequence 02

Build

Service-page architecture tuned to the questions caregivers actually ask - payer coverage, waitlists, diagnostic clarity - before they're willing to inquire.

Sequence 03

Compound

Intake forms engineered for cleaner clinical handoffs and higher-quality inquiries, not just higher form-fill rates.

Sequence 04

Measure

Decision-moment design - testimonials, proof, payer language, scheduling - sequenced to where caregivers actually are in their readiness curve.

Operating model

How the engagement runs once the roadmap is aligned.

Service overview

UX is the conversion substrate of the integrated growth system. Caregivers researching ABA or behavioral health are evaluating trust as much as fit - and the architecture of your service pages, intake forms, and decision moments either lowers that risk or raises it. Most agencies skip this layer entirely; we treat it as load-bearing.

Our UX work starts with research with the people who actually navigate the path: caregivers, intake coordinators, and BCBAs. From there we redesign service-page architecture, intake forms, and decision sequences so the right questions are answered at the right moment - and so the inquiries that reach intake are higher quality, easier to schedule, and more likely to convert into care. The output isn't a redesign deck. It's a conversion mechanism the rest of the engine compounds against.

What your team can expect
  • Caregiver, intake-coordinator, and BCBA research sprints - qualitative and quantitative
  • Service-page and intake-form redesigns staged for CRO experimentation
  • Decision-moment audits with payer-language, proof, and scheduling sequencing
  • Read-outs that tie design changes to inquiry quality and downstream clinical fit
Performance signals

What UX should compound across the engine

We measure UX through downstream system effects - inquiry quality, intake-team capacity reclaimed, and the conversion lift CRO experiments unlock on top of cleaner inputs.

Fewer dead-end consults
Higher inquiry quality

Intake forms and service pages designed around real caregiver questions filter inquiries upstream, so clinical intake teams handle better-fit cases.

Friction removed at decision moments
−38% form drop-off

Decision-sequence redesigns - payer clarity, proof, scheduling - reduce abandonment at the steps where caregivers actually hesitate.

Experiment-ready surfaces
CRO multiplier

UX produces the variants and decision sequences CRO tests against - without UX inputs, CRO is testing the wrong things on the wrong pages.

Client spotlight

Examples of this service producing measurable movement.

Case study 01

Raven Health

Rebuilt a WordPress marketing site into an award-winning platform - with every URL preserved

  • 65 marketing pages rebuilt with 1:1 URL and copy parity
  • 101 blog posts migrated with zero URL changes
~3-month rebuildView case study →
Case study 02

Nomads Ice Hockey Egypt

From Zero Presence to 5 Million+ Views: How Higglo Put Egypt's First Ice Hockey Team on the Global Map

  • +2,678% Instagram follower growth in 90 days (180 → 5,000+)
  • 5,000,000+ cross-platform video views across Instagram, TikTok, Facebook, and X
90-day campaignView case study →
Compounds with

This node doesn't run alone. Here's what it compounds with.

A retainer would sell you this discipline in isolation. We don't. Inside the integrated growth system, every node feeds at least two others - and the compounding is the whole point.

Ready to redesign intake?

Let's audit the caregiver journey from search to consult

Share your current service pages, intake forms, and consult rates. We'll map where caregivers actually hesitate, and outline the redesigns most likely to lift inquiry quality and conversion in the next sprint.

Schedule a UX auditTalk with the UX team