UX + intake design
UX & Intake Design for ABA & Behavioral Health
Caregiver journeys engineered for clinical handoff.
Engineer the caregiver journey from first click to booked consult - service pages, intake forms, and decision moments designed for the trust dynamics of ABA and behavioral health.
- Research with caregivers and intake staff
- Service pages that answer parents first
- Intake forms built for a clean handoff
- Payer language and proof where it counts
You’ll talk with Michael Mitrakos,
Higglo’s CEO and head of strategy.
ABA companies we’ve grown
How the UX pod runs
An intake design program built on caregiver research, not opinions
Researchers, designers, and content strategists embed with your clinical and marketing teams to redesign the path caregivers actually travel - from first search to booked consult.
Research with caregivers
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
Service pages that answer first
Service-page architecture tuned to the questions caregivers actually ask - payer coverage, waitlists, diagnostic clarity - before they're willing to inquire.
Intake forms built for handoff
Intake forms engineered for cleaner clinical handoffs and higher-quality inquiries, not just higher form-fill rates.
Proof at the decision moment
Decision-moment design - testimonials, proof, payer language, scheduling - sequenced to where caregivers actually are in their readiness curve.
Results
What UX should compound across the engine
We measure UX through downstream system effects - inquiry quality, intake-team capacity reclaimed, and the conversion lift CRO experiments unlock on top of cleaner inputs.
- Fewer dead-end consults
- Higher inquiry quality
- Intake forms and service pages designed around real caregiver questions filter inquiries upstream, so clinical intake teams handle better-fit cases.
- Friction removed at decision moments
- −38% form drop-off
- Decision-sequence redesigns - payer clarity, proof, scheduling - reduce abandonment at the steps where caregivers actually hesitate.
- Experiment-ready surfaces
- CRO multiplier
- UX produces the variants and decision sequences CRO tests against - without UX inputs, CRO is testing the wrong things on the wrong pages.
Case studies
See all case studies
Motivity
From Invisible to Investable: 930% Organic Impression Surge Fuels a $27M Series B
- Increase in Organic Impressions
- 930%
- Increase in Qualified Demo Requests
- 343%
Raven Health
Made Raven Health the ABA platform AI assistants cite - and grew qualified demo conversions 550%
- Qualified demo conversions
- +550%
- Citations in AI answers
- 384
Find out where parents get stuck on the way to an assessment. It’s free, and there’s no obligation.
How the work runs
Who does the work, and how you’ll see it.
UX is the conversion substrate of the integrated growth system. Caregivers researching ABA or behavioral health are evaluating trust as much as fit - and the architecture of your service pages, intake forms, and decision moments either lowers that risk or raises it. Most agencies skip this layer entirely; we treat it as load-bearing.
Our UX work starts with research with the people who actually navigate the path: caregivers, intake coordinators, and BCBAs. From there we redesign service-page architecture, intake forms, and decision sequences so the right questions are answered at the right moment - and so the inquiries that reach intake are higher quality, easier to schedule, and more likely to convert into care. The output isn't a redesign deck. It's a conversion mechanism the rest of the engine compounds against.
Embedded UX + intake pod
UX researchers, intake designers, and content strategists work alongside your clinical and marketing teams to redesign service pages, intake forms, and decision moments around the realities of the behavioral-health buying journey.
What your team can expect- Caregiver, intake-coordinator, and BCBA research sprints - qualitative and quantitative
- Service-page and intake-form redesigns staged for CRO experimentation
- Decision-moment audits with payer-language, proof, and scheduling sequencing
- Read-outs that tie design changes to inquiry quality and downstream clinical fit
“I was impressed with their personal attention to detail and care for our business and goals.”
“We feel confident knowing that Higglo Digital is there to help us take our company to the next level.”
“Overall, Higglo Digital operates more like a technical partner than a vendor. We would recommend them to companies that value precision, stability, and measurable SEO progress over superficial deliverables.”
Ready to redesign intake?
Let's audit the caregiver journey from search to consult
Share your current service pages, intake forms, and consult rates. We'll map where caregivers actually hesitate, and outline the redesigns most likely to lift inquiry quality and conversion in the next sprint.
Tell us about your centers
Two minutes on the form, then pick a time for the call right there.
We do the homework first
We look at your rankings, your AI visibility, and every step of your inquiry path before we talk.
A 30-minute call
We walk you through what we found, and we talk through whether we’re the right fit.
If we’re a fit, you get a written proposal before anything starts. Ad spend is paid straight to Google and Meta, never through us.
Prefer another way in?Talk with the UX team
Michael Mitrakos runs every
growth-plan call himself.
Compounds with
This node doesn't run alone. Here's what it compounds with.
A retainer would sell you this discipline in isolation. We don't. Inside the integrated growth system, every node feeds at least two others - and the compounding is the whole point.
UX is the intake node of the integrated growth system - the discipline that turns visitors into inquiries clinical teams can actually use, not just leads that fill a CRM.
- ↗ 01
CRO
UX research produces the variants CRO tests; CRO measures the lift UX research predicted - they're the same loop, run together.
Open CRO - ↗ 02
Digital PR
Earned coverage and expert commentary become the proof points UX surfaces inside service pages and intake decision moments.
Open Digital PR - ↗ 03
Web dev
Form logic, scheduling integration, and intake routing have to be built - UX without web dev is a Figma file, not a system.
Open Web dev
By state
UX & intake in your state.
The same program, read against each state's provider demand, coverage mandate, licensing, and clinical pay. All states we serve →