Glossary entry · reviewed 2026-05-11

ABA Local SEO

Name: Higglo
Price range: $$$

The discipline of getting ABA therapy practices to rank in Google's local-pack and Maps results for caregiver-intent searches in the practice's service area.

Also known as: ABA Google Business Profile optimization · behavioral health local SEO

Definition

In more depth.

ABA local SEO has three core levers: a complete and claimed Google Business Profile for every location, healthcare schema markup (MedicalBusiness or MedicalClinic) on the homepage and every location page, and presence on the ABA-specific directory surface (Psychology Today, Healthgrades, Autism Speaks Resource Guide, BACB directory).

Multi-site ABA brands have an additional consideration: location-page architecture. Each physical location needs its own indexable page with location-scoped schema, distinct content, and consistent NAP (name, address, phone) across the directory surface.

Frequently asked

ABA Local SEO — FAQ.

Which directories matter most for ABA local SEO?

Google Business Profile is the single highest-leverage surface. Beyond that: Psychology Today, Healthgrades, Yelp, Autism Speaks Resource Guide, and the BACB Behavior Analyst Directory.

Sources

Where these claims come from.

Higglo ABA Local SEO Scanner· accessed 2026-05-11

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ABA Local SEO

In more depth.

ABA Local SEO — FAQ.

Where these claims come from.

Adjacent concepts.

Structured Data for Healthcare

ABA Marketing

Multi-Site ABA Marketing

Walk through what this means for your brand.

ABA Local SEO

In more depth.

ABA Local SEO — FAQ.

Where these claims come from.

Adjacent concepts.

Structured Data for Healthcare

ABA Marketing

Multi-Site ABA Marketing

Walk through what this means for your brand.