The percentage of AI-engine responses for a query set that explicitly cite a brand's domain or content as a source — distinct from mention rate, which counts brand-name appearances regardless of attribution.
Also known as: AI citation rate · AI source attribution
LLM citation rate measures how often a brand's own content (homepage, blog posts, glossary entries, case studies) is cited as the source for an AI-generated answer. Mention rate counts the brand name appearing; citation rate counts the brand's URL or content being attributed as the source.
Citation rate is the more durable metric. Mentions can disappear when a model retrains; citations are anchored to discoverable, structured content the model can re-extract.
A measurement of how often a brand is mentioned in AI-generated answers across ChatGPT, Claude, Perplexity, and Google AI Overviews for a fi…
The practice of structuring on-domain content, schema markup, and third-party citations so generative AI engines (ChatGPT, Claude, Perplexit…
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