How we calculate the ABA marketing results we publish.
We sell measurable growth, so the numbers on our site have to be measurable too. Here is exactly what each headline figure means, the window it covers, and where it comes from - including what we deliberately don't do.
Each figure, defined.
The share of our SEO and GEO engagements that continue past their initial program window rather than ending at it.
The average increase in the number of organic keywords a client ranks for, from the pre-engagement baseline to the trailing 12-month mark. Clients that start near-invisible drive the largest multiples - we report the average across the book, not the single best case.
The average increase in Google Search Console organic impressions per client, versus each client's pre-engagement baseline.
The average increase in organic-attributed conversions - each client's defined goal, typically a form submission or booked consult - over the same window.
A composite proxy for qualified pipeline that blends organic acquisition and conversion signals into one number, indexed so each client's pre-engagement baseline equals 1.0×, then averaged across the active book.
How we keep the numbers honest.
Aggregates, not anecdotes
Every figure is an average across our active SEO and GEO client engagements - not a hand-picked standout presented as typical.
Each client vs. their own baseline
We compare every client to their pre-engagement starting point, so the numbers reflect change we drove, not performance that was already there.
The same platforms you can see
Google Search Console, GA4 (or your analytics), third-party rank tracking, and our engagement records - the tools you have access to during an engagement.
We don't hide the spread
Averages include the engagements that underperform the mean. Individual results vary with starting point, market, and budget - nothing here is a guarantee.
Want the same measurement on your growth?
Book a 20-minute call and we'll show you which of these we'd move first for your practice - and how we'd instrument it so you can see the change in your own dashboards.