Multi-site ABA marketing introduces three problems single-site practices do not face. First, each location needs its own indexable page with location-scoped schema and content. Second, the Google Business Profile surface multiplies — every location needs a claimed, complete profile, and consistent NAP across directories. Third, centralized intake operations have to route inquiries to the correct location while maintaining a sub-4-hour response SLA.
The compounding lever for multi-site brands is brand authority — once entity-grounding is in place, every new location inherits trust signals rather than starting from zero.