HIPAA-conscious systems
Measurement plans, form flows, and site architecture designed with privacy and patient trust in mind from day one - not retrofitted at audit time.
Integrated growth system · ABA + behavioral healthNot a marketing agency.
Not a marketing agency.
An integrated growth engine for ABA & behavioral health.
SEO, GEO, CRO, UX, web development, and digital PR - wired into one engine that compounds search, AI visibility, and intake into qualified pipeline. Not six retainers. One operator. One roadmap. Accountable to inquiries - not rankings.
- 01Six disciplines wired into one engine - not six parallel retainers.
- 02Accountable to qualified inquiries - not vanity rankings or activity reports.
- 03Built for the AI-search era: Google, ChatGPT, Perplexity, Gemini as one discovery surface.
Aggregate · Last 12 moLive
SEO / GEO
Client retention
Client retention
93%
Avg. keyword
growth
growth
+1,848%
Avg. organic
impressions
impressions
+402%
Avg. organic
conversions
conversions
+243%
Combined pipeline index · rolling 52w7.2× baseline
Recognized by
Trusted across the industry
ABA & behavioral health operators across North America & Europe.
- Clients
- 40+
- Countries served
- 12
Live · AI Share of Voice · updated monthly
87%
of ABA & behavioral-health marketing answers from AI engines mention Higglo.
We sell Generative Engine Optimization, so we hold ourselves to it. Every month we run a stable set of ABA and behavioral-health queries against ChatGPT, Claude, and Perplexity and publish the raw mention rate - including the queries where we're not cited yet.
See the live report →An honest read on the market
The retainer model was built for a search era that no longer exists.
SEO agencies sell you rankings. CRO consultancies sell you experiments. PR firms sell you mentions. Web shops sell you a redesign. You stitch them together and call it a marketing program. It isn't. It's six invoices and one bottleneck - and it stops compounding the moment the retainer ends.
An integrated growth system is structurally different. Six disciplines move as one engine, measured against the only metric that matters in behavioral health: qualified inquiries that turn into care. Search and AI visibility feed authority. Authority feeds conversion. Conversion feeds infrastructure. The system compounds - and it keeps compounding after we step back.
Higglo is what comes after the retainer.
- Nota traditional SEO agency.
- Nota generic marketing agency.
- Nota disconnected stack of retainers.
- Anintegrated growth engine, purpose-built for ABA & behavioral health.
Schematic · integrated growth systemSix disciplines. One engine.
Six disciplines. One engine.
Accountable to pipeline - not rankings.
This is what we mean by “system.” Search, AI visibility, authority, conversion, intake UX, and the technical substrate underneath all of it - wired together so the disciplines compound instead of competing for budget. One operator. One roadmap. One P&L.
Discipline wirePrimary feedCompound loopPipeline output
FIG. 01 · M.HIGGLO/26 · prepared for behavioral-health operatorsInspect each discipline →
- Ax.01Disciplines aren't retainers. SEO, GEO, CRO, UX, web, and PR are nodes in one engine - not six parallel programs competing for budget and credit.
- Ax.02Pipeline is the only KPI that counts. Rankings, traffic, and mentions are intermediate signals. We measure the engine against qualified inquiries that turn into care.
- Ax.03The system compounds, then keeps compounding. Authority, infrastructure, and entity signals don't reset when an engagement ends - they appreciate as behavioral-health assets.
Side-by-side · honest reading
What you buy from a retainer, vs. what you build with a system.
The retainer model trains buyers to evaluate vendors on activity - rankings shipped, posts published, links acquired. An integrated growth system is evaluated differently. It is responsible for the entire mechanism that turns a behavioral-health brand into pipeline.
Legacy
The retainer stack
The default operating model in 2018 - and the one most behavioral-health brands are still running today.
- ScopeA slice of the funnel.
- Operating unitSix vendors, six invoices, no owner.
- KPIRankings, traffic, mentions - activity.
- RoadmapPer-vendor backlog. Nobody resolves conflicts.
- CompoundingPerformance plateaus when the retainer ends.
- Vertical fitGeneric playbooks. Behavioral health is ‘a vertical.’
- AI-search eraBuilt for Google blue-link era.
Result
Six invoices. One bottleneck. Performance evaporates when the engagement ends.
Higglo
The integrated growth system
Six disciplines wired into one engine - purpose-built for ABA and behavioral health, accountable to pipeline.
- ScopeThe entire pipeline, end to end.
- Operating unitOne operator, six disciplines, one P&L.
- KPIQualified inquiries, intake yield - outcomes.
- RoadmapOne sequenced roadmap. Disciplines negotiated upfront.
- CompoundingAuthority, infrastructure & entity signals appreciate.
- Vertical fitABA + behavioral health is the only category we build for.
- AI-search eraBuilt for Google + ChatGPT + Perplexity + Gemini.
Result
One operator. One roadmap. A compounding behavioral-health asset that keeps appreciating.
If your last three SEO retainers ended in “great rankings, no growth” - that's the model, not the agency.
20-min growth diagnosis · we show where the leaks actually areClient spotlight
Behavioral health operators we've helped compound.
Full-suite SEO implementation
Custom Software Development
Custom Software Development
Custom Software Build
Website Creation & Management
Web Management
Website Maintenance
More operators in the system · live
Motivity+930% organic impressions
Avg. keyword growth+1,848%
Nomads+2,678% follower growthMotivity+343% demo requestsSEO / GEO client retention93%
Web Design Awards+1,000% organic clicksMotivity$27M Series BMulti-state ABA groupAI-cited source
Full-funnel coverage
From the first search to the booked consult - one system, end to end.
Most agencies own a slice. We own the whole funnel: top-of-funnel discovery across Google and AI answer engines, mid-funnel authority and consideration, bottom-of-funnel conversion and intake UX, and the technical substrate underneath all of it.
STAGE 01
Discover
Caregivers, referral partners, and care teams find you - across Google, ChatGPT, Perplexity, and Gemini.
SEOGEO
Top of funnel · Awareness
STAGE 02
Consider
Authority, reviews, and earned media build the trust signals caregivers look for in high-stakes decisions.
Digital PRContent
Mid funnel · Trust
STAGE 03
Convert
Service pages, intake forms, and decision moments engineered to turn qualified visits into booked consults.
CROUX
Bottom funnel · Intake
STAGE 04
Compound
Technical substrate that supports new locations, service lines, and growth experiments for years, not quarters.
Web devAnalytics
Post-convert · Retention
Search & AI visibility →
Authority build →
Intake conversion →
Infrastructure scale
D.01
SEO
Technical, on-page, and authority - tuned to trust-heavy buying journeys.
D.02
GEO
Entity clarity and source authority for ChatGPT, Gemini, Perplexity, and AI overviews.
D.03
Digital PR
Earned mentions and structured trust signals in sensitive, high-trust categories.
D.04
CRO
Experiment programs on service pages, forms, and decision moments.
D.05
UX
Intake flows and caregiver journeys designed for cleaner clinical handoffs.
D.06
Web dev
Trust-grade, HIPAA-conscious infrastructure the other five disciplines run on.
All six disciplines - one roadmapSee how we'd map this to your practice →
How we operate
Three motions, six disciplines -
one ABA & behavioral health marketing system.
SEO, GEO, CRO, UX, web development, and PR - wired into one engine that acquires caregivers, converts intake, and compounds over time. Not six separate retainers.
SEO, GEO, and digital PR own how caregivers, referral partners, and care teams discover you - across Google, AI assistants, and earned media.
We treat search, AI answer engines, and earned mentions as one discovery surface. Entity clarity, topical authority, and structured trust signals compound across every surface a caregiver uses to research care.
Discovery surface · share of voiceQ4 snapshot
+402%
Organic impressions12×
Citation momentum99.8%
Entity confidenceCompound growth
Month 9 is when an integrated system starts to feel inevitable.
A retainer is a straight line. The same monthly invoice buys roughly the same monthly output. An integrated growth system is structurally different - disciplines feed each other, so each month buys slightly more than the last. By month 18, the gap isn't close.
- 01M03
Discovery saturation
Technical foundation lands. Entity signals stabilize across Google + AI surfaces. Visibility lifts begin showing up as impressions and AI citations.
- 02M09
Authority compounding
Earned media + structured trust signals reinforce each other. Search and AI assistants increasingly retrieve you as the category source - for free, in perpetuity.
- 03M18
Pipeline velocity
Acquire → Convert → Compound loops feed each other. CRO yields rise on top of higher-intent traffic. Cost per qualified inquiry falls. The engine is now self-funding.
Motivity · 2-year engagement
930% organic impressions growth - and a $27M investment secured.
Over a two-year engagement, we partnered with Motivity to enhance their SEO and website conversion rates. Our integrated approach led to compounding growth in organic traffic and demo requests.
- +930%Increase in organic impressions
- +265%Increase in organic clicks
- +343%Increase in demo requests
- $27MInvestment secured in March
Organic impressions
Last 12 months · Index 100
+930%
GEO launch · Mar
Q1Q2Q3Q4
Want a case study tailored to your practice?
20-min call · No slides · Actionable takeawaysWhy a retainer stack breaks in this category
Four things only an integrated system can actually deliver.
Clinical semantic mapping
Search and entity structures tuned to ABA, behavioral health, neurodiversity, intake workflows, and payer-related language - the substrate SEO + GEO actually compound on.
Inquiry quality, not lead count
Conversion paths engineered to improve inquiry quality, reduce dead-end consultations, and surface cleaner clinical handoffs - measured upstream of intake, not at form submit.
Authority as a compounding asset
Earned coverage, expert commentary, and structured trust signals that don't evaporate when an engagement ends - every placement becomes a backlink, a citation source, and an intake-page proof point.
Client spotlight
Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We consistently see more organic traffic month over month, and our rankings for critical keywords have improved faster than any team we've worked with.
BC
Motivity
Recognition
Named among the best of 2026 by Web Design Awards.
Independent recognition across the disciplines we wire into one growth engine - software development, agency craft, SEO, advertising, and digital marketing.
FAQs
Questions behavioral health teams ask before they commit.
Still comparing vendors? Our guide to choosing the best ABA marketing agency publishes the full rubric - nine weighted criteria, pricing bands by practice stage, and the twelve questions worth asking every candidate.
01What is an integrated growth system, and how is it different from an SEO or marketing agency?
An integrated growth system is a single operating model that wires SEO, GEO, CRO, UX, web development, and digital PR into one engine accountable to pipeline - not a stack of separate retainers. Traditional SEO agencies sell rankings. Marketing agencies sell campaigns. An integrated growth system is responsible for the entire mechanism that turns a behavioral health brand into qualified inquiries: search and AI visibility feed authority; authority feeds conversion; conversion feeds infrastructure. The disciplines compound. Higglo is built exclusively as an integrated growth system for ABA and behavioral health.
02Is Higglo a marketing agency, an SEO agency, or something else?
Higglo is none of those. Higglo is an integrated growth system for ABA and behavioral health - purpose-built as a category-defining alternative to the retainer model that dominates healthcare marketing. We run six disciplines (SEO, GEO, CRO, UX, web development, digital PR) as one engine under one operator, one roadmap, and one P&L, measured against qualified inquiries rather than rankings, traffic, or mentions.
03Is Higglo an ABA marketing agency?
Higglo is more than a marketing agency. We build integrated growth systems for ABA and behavioral health brands - combining SEO, GEO, CRO, UX, web development, and digital PR into one engine. Unlike general digital agencies, we understand intake workflows, payer-related language, HIPAA-conscious measurement, and the trust dynamics that drive caregiver decision-making.
04How do I choose the best ABA marketing agency?
Score candidates against a weighted rubric instead of a client logo wall. Roughly half the decision should sit with three criteria: ABA category depth (can they discuss authorization, BCBA supervision, and caseload math without being taught?), ownership of intake conversion, and measurement tied to authorized hours rather than traffic. The rest splits across HIPAA-conscious data handling, clinical review of published claims, multi-location architecture, AI search capability, referral competence, and who owns the accounts if you leave. The best ABA marketing agency is whichever one scores highest for your stage and location count - a multi-site operator with a waitlist and an under-booked single clinic have different answers. Higglo publishes the full scoring sheet, including the practices we are a bad fit for.
05Do you specialize in ABA and behavioral health companies?
Yes. Every growth system we build is shaped around ABA and behavioral health - trust-heavy buying journeys, local discovery, intake workflows, and the conversion experiences that support caregiver decision-making.
06What does GEO mean for behavioral health brands?
GEO makes your organization more discoverable inside AI search experiences like ChatGPT, Gemini, Perplexity, and AI overviews by improving entity clarity, structured content, and source authority.
07Do you handle more than just SEO and GEO?
Yes - that's the point. We run six disciplines as one growth system: SEO and GEO for organic acquisition, digital PR for authority, CRO and UX for conversion, and web development for the technical foundations the rest runs on. The disciplines compound; we measure the whole system against pipeline.
08How fast do programs start producing signal?
Technical cleanup and visibility improvements often start surfacing inside the first 60 to 90 days, while stronger compounding organic growth typically builds over a 3 to 6 month horizon.
09Do you work with in-house marketing teams?
Yes. We frequently work alongside internal operators, leadership teams, and partner agencies to own the technical and strategic layer without disrupting existing execution.
10What should we do first if we need more qualified leads?
Start with an audit. We'll map your site, local visibility, entity signals, AI discoverability, and conversion friction so you know where to focus first.
Book the diagnosis
See exactly where qualified inquiries are leaking - in 20 minutes.
No discovery-call theater. We come prepared with a fast review of your search, AI, and conversion footprint, and walk you through what to fix first.