ABA marketing refers to the integrated growth practice of attracting and enrolling families seeking Applied Behavior Analysis therapy services. Unlike generic healthcare marketing, ABA marketing has to account for a high-trust, high-anxiety buying journey, payer complexity, and a significant operational gap between an inquiry and an active client.
Effective ABA marketing programs span four surfaces: discovery (SEO, AI search visibility, local pack), conversion (intake form quality, response time, scheduling friction), authority (citations, schema, third-party directory presence), and retention (caregiver communication post-enrollment).
The single most important difference from generic marketing is that the funnel is operational, not just promotional: improvements to intake response time and form length usually outperform additional ad spend.