Higglo started because too many behavioral health organizations were buying marketing that didn't understand the category they were marketing into. Intake teams flooded with unqualified leads. Content that missed the caregiver decision entirely. “Results” that never made it to the census line.
We built a single integrated team — SEO, GEO, CRO, UX, web, and digital PR — and wired it to one outcome: qualified inquiries that clinical operations can actually onboard.
These aren't slogans on a careers page. They're the lines we've walked away from retainers over.
Keywords are leading indicators, not the scoreboard. Every dashboard we build terminates at qualified inquiries and booked consultations — the numbers your clinical ops team actually feels.
Caregivers research for weeks before picking up the phone. Entity clarity, earned authority, and a site that reads like a provider (not a funnel) compound across every touchpoint — and compound longer than any paid channel.
Lead quantity is easy. Lead quality is the thing that stops intake burnout and dead-end consults. We design conversion paths to surface fit early — even when that means fewer form fills.
Six disciplines, one roadmap, one scoreboard. We won't run SEO for a site we can't audit, or CRO for a funnel we can't instrument. Half-systems produce half-results.
ABA, autism, neurodiversity, payer relationships — these are sensitive, evolving categories. We work with your clinical leadership on tone and terminology before a single page goes live.
Not every engagement deserves a yes. If your numbers say the constraint is clinical capacity or payer mix, we'll say it plainly — even if it costs us the retainer.
Started as a two-person software engineering consultancy across the tech industry.
1 client · 2 operatorsFirst CRO sprint reframed intake forms around caregiver decision states, not marketer KPIs.
CRO practice launchedConsolidated SEO, CRO, UX, web dev, and PR into one studio. Dropped the "agency" label.
Studio model adoptedPublished the first behavioral-health entity framework for ChatGPT, Perplexity, and AI overviews.
GEO practice launchedServing ABA, autism services, pediatric therapy, and adjacent behavioral-health categories across NA and EU.
Today
CEO with a background in software engineering and SEO. Former CEO of DoubleTap Consulting. Over a decade leading engineering teams and driving organic growth for multi-location businesses.
Chief Sales Officer with 15+ years leading enterprise and multi-million dollar sales cycles. Specializes in closing complex deals and scaling revenue across competitive markets.
Technical project manager with experience delivering complex web and marketing systems. Owns execution, timelines, and cross-functional coordination from strategy through launch.
Aggregated across 30+ long-running engagements. Your mileage will vary — intake capacity, payer mix, and clinical model all bend the curve.
Audits across SEO, GEO, CRO, UX, and web. Measurement plan installed. Entity map drafted. Early technical cleanup ships. Most of what you'll see in the dashboard this quarter is groundwork, not growth.
Content systems, GEO entity work, and CRO sprints all shipping in parallel. Search impressions usually turn the corner around month 5; qualified inquiries follow 2–3 months later.
The system is running. Monthly reads against pipeline, not rankings. Experiment backlog is the bottleneck — not ideas. Most clients renew into a second year and a second service line.
A 20-minute call is usually enough to tell. We'll look at your search, AI, and conversion footprint together and say plainly whether we're a fit — and where you should start either way.
