ABA intake conversion rate measures how efficiently a behavioral health practice converts visitors into enrolled clients. The funnel has four canonical stages: website visit, intake form start, form submission, and booked consult.
Each stage has a separate operational driver: page design and trust signals drive visit-to-start; form length and field placement drive start-to-submit; first-response speed drives submit-to-consult.
End-to-end visit-to-consult is the single number that determines whether marketing spend can scale. Below 1%, additional traffic multiplies the leak; above 3%, the funnel is durable enough to absorb spend increases without degradation.