Behavior + experiment systems
Conversion Rate Optimization (CRO) for ABA & Behavioral Health
More intakes from the traffic you already have.
Most ABA websites lose families between the first click and the first call - a form that asks too much, a phone number that's hard to find, an insurance question nobody answers. CRO finds those steps and fixes them, so the traffic you already have turns into more intakes.
- Research on where families drop off
- A/B tests on your forms and pages
- A shorter path to the first call
- Results read in intakes, not clicks
You’ll talk with Michael Mitrakos,
Higglo’s CEO and head of strategy.
ABA companies we’ve grown
How the CRO lab runs
A conversion program built on evidence, not opinions
We diagnose friction, design experiments, and scale the wins into permanent revenue improvements across your funnel.
Find where families hesitate
Quantitative and qualitative research to identify the exact moments where users hesitate, abandon, or lose trust.
Test the fixes
A/B testing, multivariate experimentation, and UX iteration designed to improve checkout, signup, demo, and lead-gen flows.
Redesign the journey
Behavioral psychology and journey redesign that reduce friction and increase confidence at every critical conversion step.
Measure what matters
Measurement infrastructure that ties experiments to CAC, activation, revenue, and retention instead of surface-level metrics.
Results
What high-performing CRO programs unlock
We measure success through conversion lift, recovered revenue, and the speed at which your team can test and operationalize new learnings.
- Avg. conversion lift
- +28%
- Typical improvement in conversion rate after research-led experimentation and UX iteration across critical funnel stages.
- Revenue recovered
- $12M+
- Incremental revenue generated by removing friction from checkout, lead-gen, and activation experiences.
- Experiments deployed
- 1,500+
- A/B tests, multivariate tests, and UX changes shipped through a disciplined experimentation framework.
Case studies
See all case studies
Raven Health
Made Raven Health the ABA platform AI assistants cite - and grew qualified demo conversions 550%
- Qualified demo conversions
- +550%
- Citations in AI answers
- 384
Motivity
From Invisible to Investable: 930% Organic Impression Surge Fuels a $27M Series B
- Increase in Organic Impressions
- 930%
- Increase in Qualified Demo Requests
- 343%
Find out where families drop out between your website and a first call. It’s free, and there’s no obligation.
How the work runs
Who does the work, and how you’ll see it.
Our CRO program helps teams stop guessing about why visitors fail to convert and start building a repeatable experimentation engine. We combine analytics, heatmaps, recordings, funnel analysis, and user behavior research to expose where attention breaks down and what users need to keep moving.
From there, we ship experiments fast: landing page variants, checkout improvements, lifecycle interventions, and structural UX changes that can be measured against revenue outcomes. The goal is not isolated uplift, but a system that compounds learnings into higher conversion velocity across acquisition, activation, and expansion.
Embedded CRO pod
Growth strategists, designers, analysts, and engineers work alongside your team to test faster and turn user insight into measurable conversion gains.
What your team can expect- Weekly hypothesis reviews grounded in funnel data and user behavior evidence
- Rapid launch cycles for experiments across landing pages, checkout, onboarding, and lifecycle touchpoints
- Readouts that tie winners to revenue, CAC efficiency, and activation outcomes
“Overall, Higglo Digital operates more like a technical partner than a vendor. We would recommend them to companies that value precision, stability, and measurable SEO progress over superficial deliverables.”
“We feel confident knowing that Higglo Digital is there to help us take our company to the next level.”
“I was impressed with their personal attention to detail and care for our business and goals.”
Ready to improve conversion velocity
Let’s audit the friction holding back your funnel
We’ll review your current journey, highlight the biggest drop-off points, and outline the experiments most likely to improve revenue in the next sprint cycle.
Tell us about your centers
Two minutes on the form, then pick a time for the call right there.
We do the homework first
We look at your rankings, your AI visibility, and every step of your inquiry path before we talk.
A 30-minute call
We walk you through what we found, and we talk through whether we’re the right fit.
If we’re a fit, you get a written proposal before anything starts. Ad spend is paid straight to Google and Meta, never through us.
Prefer another way in?Talk with the CRO team
Michael Mitrakos runs every
growth-plan call himself.
Compounds with
This node doesn't run alone. Here's what it compounds with.
A retainer would sell you this discipline in isolation. We don't. Inside the integrated growth system, every node feeds at least two others - and the compounding is the whole point.
CRO is the conversion node of the integrated growth system - the discipline that turns hard-won caregiver visits into booked consults instead of abandoned forms.
- ↗ 01
UX
UX research and intake design produce the variants and decision sequences CRO experiments on - without UX inputs, CRO is testing the wrong things.
Open UX - ↗ 02
SEO
Higher-intent organic traffic is the experiment population CRO needs - cleaner inputs upstream means bigger conversion lift downstream.
Open SEO - ↗ 03
Web dev
Experiment infrastructure, tagging, and instrumentation have to exist before CRO can run - web dev is the substrate every test runs on.
Open Web dev - ↗ 04
Paid media
Paid traffic is the fastest way to power an experiment to significance, and every point of conversion lift comes straight off the cost per acquisition.
Open Paid media
By state
CRO in your state.
The same program, read against each state's provider demand, coverage mandate, licensing, and clinical pay. All states we serve →