Foundation
Story development around clinical leadership, patient outcomes, and category POVs that journalists and editors actually want to publish.
Authority + earned media
Digital PR & Authority for ABA & Behavioral Health
Earned media that compounds across the growth system.Earn the press coverage, expert commentary, and partner placements that compound into backlinks, AI citations, and category authority for ABA and behavioral health brands.
Authority that lifts SEOStronger backlinksPublication-quality links that compound into domain authority and the technical SEO foundation classic search rewards.
Sources AI assistants trustHigher citation shareCoverage in publications that ChatGPT, Gemini, and Perplexity reference when caregivers ask about behavioral health categories.
Proof points that closeMore intake trustPress placements repurposed into service-page trust markers and intake conversations that move caregivers from interest to consultation.
How the PR engine runs
An authority program built to feed the rest of the system
Digital PR is the trust-building layer of the integrated growth system. We develop angles around your clinical leadership, outcomes, and category point-of-view, then place them inside the publications behavioral health buyers actually read - building the third-party authority that SEO needs for backlinks and that GEO needs for source citations.
Build
Targeted outreach to behavioral health, healthcare, and parent-facing publications - not generic mass pitching.
Compound
Coverage that doubles as backlinks for SEO and as source citations the AI assistants reference inside generative answers.
Measure
Authority programs that turn customers, partners, and earned media into durable trust signals across the entire growth system.
Operating model
How the engagement runs once the roadmap is aligned.
Service overview
Digital PR is the trust-building layer of the integrated growth system. We develop angles around your clinical leadership, outcomes, and category point-of-view, then place them inside the publications behavioral health buyers actually read - building the third-party authority that SEO needs for backlinks and that GEO needs for source citations.
Unlike spray-and-pray link-building, every placement is engineered to compound across the rest of the system. A coverage piece in a healthcare publication becomes a backlink for technical SEO, a citation source for AI assistants describing your category, a trust marker on your service pages, and a piece of social proof inside intake conversion flows.
What your team can expect
- Monthly story sprints sourced from clinical leadership, outcomes, and category insight
- Targeted outreach into behavioral health, healthcare, and parent-facing publications
- Coverage repurposed into SEO backlinks, GEO citations, and on-site authority signals
- Reporting that ties placements to organic traffic, AI mentions, and intake trust
Performance signals
What strong digital PR should compound
We measure PR through the downstream system effects - domain authority, AI citation share, and the trust signals that close intake - not press-clip vanity counts.
Stronger backlinks
Publication-quality links that compound into domain authority and the technical SEO foundation classic search rewards.
Higher citation share
Coverage in publications that ChatGPT, Gemini, and Perplexity reference when caregivers ask about behavioral health categories.
More intake trust
Press placements repurposed into service-page trust markers and intake conversations that move caregivers from interest to consultation.
Client spotlight
Examples of this service producing measurable movement.
Case study 01
Sides of a Horn
A Custom-Built Immersive Website That Launched on Time and Drove Global Press Coverage for a Rhino Conservation Documentary
- 100% on-time delivery against a 6-week deadline with zero scope compromises
- +40% increase in film visibility driven by positive press coverage at launch
6-week buildView case study →
Case study 02Wanderlust App
From Zero to 813% Organic Impression Growth: Building & Launching a Sports Platform That Scales
- +813% increase in organic impressions within five months of platform launch
- +480% increase in organic clicks, compounding month over month
Ongoing - 5-month launch engagementView case study →
Compounds with
This node doesn't run alone. Here's what it compounds with.
A retainer would sell you this discipline in isolation. We don't. Inside the integrated growth system, every node feeds at least two others - and the compounding is the whole point.
- ↗ 01
SEO
Every editorial placement doubles as a backlink - the domain authority asset SEO needs to compound across new service pages and locations.
Open SEO - ↗ 02
GEO
Coverage in publications AI assistants treat as trusted sources becomes citation fuel - the GEO equivalent of an authoritative inbound link.
Open GEO - ↗ 03
UX
PR placements get repurposed as service-page proof points and intake-flow trust markers - the trust signal earned once is reused everywhere caregivers evaluate you.
Open UX
Ready to build authority?
Let's design your digital PR roadmap
Share your clinical leadership story, outcomes data, and category position. We'll map the publications, angles, and outreach cadence most likely to compound across SEO, GEO, and intake conversion.