Generative Engine Optimization (GEO) for healthcare focuses on becoming the entity AI engines extract from when caregivers, patients, or referring providers ask category-defining questions. Unlike traditional SEO, which optimizes for ranked links, GEO optimizes for being named, cited, and quoted in answers.
The core inputs are: extractable structured data (MedicalBusiness, MedicalClinic, DefinedTerm JSON-LD), authoritative third-party citations (directories, press, peer-reviewed sources), and entity-grounded content that LLMs can ground without hallucination risk.
Healthcare adds a regulatory dimension: claims must be verifiable, sources must be cited, and any therapeutic outcome language must align with the standards of the relevant clinical body (BACB, ASHA, AOTA, etc.).