Foundation
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
An ABA intake journey in New York has to sort families by things specific to New York: whether their plan falls under Insurance Law § 3221(l)(6) (2011), whether they're on Medicaid, and how far they are from your nearest clinic. We design the path so those answers arrive before the first call.
Competitive marketMarket data updated April 2026The New York mandate has no age limit, so your journey should welcome older children, teens, and adults explicitly - most ABA sites implicitly speak only to parents of toddlers.
Families recognize their plan, not the statute. Name the carriers and Medicaid plans you accept the way New York families say them, and explain that the state mandate has no annual dollar cap at the moment they're deciding whether to inquire.
Excellent access in NYC metro and strong in Albany, Buffalo, and Syracuse. Rural upstate New York and the Adirondacks have limited providers. Telehealth is allowed in New York (telehealth ABA permitted statewide), so families outside your clinics' drive radius shouldn't hit a dead end: intake should route by zip code to in-home or telehealth options - and say clearly when neither fits.
BCBA capacity is set by supervision rules - in New York: Education Dept. sets supervision standards; follows BACB guidelines as baseline. Capturing schedule, setting, and location preferences up front lets coordinators match families to real caseload openings instead of a generic queue.
The same program we run for ABA providers everywhere, prioritized around the New York market above. See the full UX & intake service →
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
Service-page architecture tuned to the questions caregivers actually ask - payer coverage, waitlists, diagnostic clarity - before they're willing to inquire.
Intake forms engineered for cleaner clinical handoffs and higher-quality inquiries, not just higher form-fill rates.
Decision-moment design - testimonials, proof, payer language, scheduling - sequenced to where caregivers actually are in their readiness curve.
Only what intake needs to route them: the child's age, insurance carrier or Medicaid plan, zip code, preferred setting (center, home, school, telehealth), and the best time to call. Clinical history can wait for the call - asking for it up front costs inquiries before trust exists.
If you serve them, yes. The New York mandate has no age limit, so older clients are often coverable, but most ABA sites speak only to parents of young children. A distinct path for teens and adults - and for the caregivers or clients themselves - captures demand competitors overlook.
Plainly and early. Say whether you accept Medicaid in New York, which Medicaid plans you're in network with, and what a family needs to start - usually a diagnosis and a referral. Families on Medicaid often assume they'll be turned away; a clear answer keeps them from leaving.
Each one reads the same New York numbers through a different discipline.
Multi-state groups rarely run one market. The same service, read against nearby Northeast states.
Tell us about your locations, payer mix, and capacity. We'll map what UX & intake should do in New York first - and what it should leave for later.