Drop in last month's visits, form starts, submits, and consults. We compute four conversion rates, compare each to the ABA category, and name the one stage to fix first - with three concrete actions tied to it.
Numbers go in raw - we don't smooth, average, or normalize. The model uses ABA category medians from 34 practices, 18-month rolling. Your shareable URL persists so you can drop it into a Slack message or send it to your COO.
Sessions to your site in a representative month - pull from GA4 or Plausible.
Visitors who began typing into your intake form. Use a form analytics tool or a custom GA4 event.
Completed form submissions - the lead count your intake coordinator sees.
Submitted families who actually scheduled a consult or assessment call.
State or metro - we use this to flag any regional benchmark variation in your follow-up.
We compute four conversion rates - visit→form start, form start→submit, submit→consult, and end-to-end - compare each against ABA category medians, and name the weakest stage.
Visit→form-start at 2% versus 6% means triple the leads at the same ad spend. The page itself is the highest-leverage surface - and the cheapest one to change.
Form-start to submit lives or dies on field count and which fields land first. Insurance + diagnosis questions before commitment kills completion. Move them downstream.
ABA practices that book ≥60% of submitted families almost always have a 4-hour first-response SLA. Every additional hour past that drops the rate by ~3 points.
Adding traffic at a leaky funnel multiplies the leak. Fix the worst stage first - usually a single-quarter project - then scale spend with confidence.
Practices with a clear above-fold intake CTA and trust signals on the homepage land in this band. Below 4% is almost always a hero/CTA problem, not a traffic problem.
Higglo book of business · n=34 ABA practices · 18-month rollingThe shortest, simplest intake forms - service selection + name + contact - hit the high end. Long insurance-first forms drop into the 30s.
Higglo book of business · n=34 ABA practices · 18-month rollingDriven entirely by speed-to-lead. 4-hour SLA with a personal first response, plus a same-day calendar link, lands here.
Higglo book of business · n=34 ABA practices · 18-month rollingThe single number that decides whether your marketing scales. Below 1%, the constraint is operational; above 3%, you can scale spend without degradation.
Higglo book of business · n=34 ABA practices · 18-month rollingIf your end-to-end is under 1%, the fix is almost never 'get more leads.' We'll walk through your bottleneck stage, name the operational change that moves it, and tell you whether spend can scale yet.
