Drop in last month's visits, form starts, submits, and consults. We compute four conversion rates, compare each to the ABA category, and name the one stage to fix first - with three concrete actions tied to it.
Numbers go in raw - we don't smooth, average, or normalize. The model uses ABA category medians from 34 practices, 18-month rolling. Your shareable URL persists so you can drop it into a Slack message or send it to your COO.
Sessions to your site in a representative month - pull from GA4 or Plausible.
Visitors who began typing into your intake form. Use a form analytics tool or a custom GA4 event.
Completed form submissions - the lead count your intake coordinator sees.
Submitted families who actually scheduled a consult or assessment call.
State or metro - we use this to flag any regional benchmark variation in your follow-up.
We compute four conversion rates - visit→form start, form start→submit, submit→consult, and end-to-end - compare each against ABA category medians, and name the weakest stage.
Visit→form-start at 2% versus 6% means triple the leads at the same ad spend. The page itself is the highest-leverage surface - and the cheapest one to change.
Form-start to submit lives or dies on field count and which fields land first. Insurance + diagnosis questions before commitment kills completion. Move them downstream.
ABA practices that book ≥60% of submitted families almost always have a 4-hour first-response SLA. Every additional hour past that drops the rate by ~3 points.
Adding traffic at a leaky funnel multiplies the leak. Fix the worst stage first - usually a single-quarter project - then scale spend with confidence.
Practices with a clear above-fold intake CTA and trust signals on the homepage land in this band. Below 4% is almost always a hero/CTA problem, not a traffic problem.
Higglo book of business · n=34 ABA practices · 18-month rollingThe shortest, simplest intake forms - service selection + name + contact - hit the high end. Long insurance-first forms drop into the 30s.
Higglo book of business · n=34 ABA practices · 18-month rollingDriven entirely by speed-to-lead. 4-hour SLA with a personal first response, plus a same-day calendar link, lands here.
Higglo book of business · n=34 ABA practices · 18-month rollingThe single number that decides whether your marketing scales. Below 1%, the constraint is operational; above 3%, you can scale spend without degradation.
Higglo book of business · n=34 ABA practices · 18-month rollingPressure-test the read
If your end-to-end is under 1%, the fix is almost never 'get more leads.' We'll walk through your bottleneck stage, name the operational change that moves it, and tell you whether spend can scale yet.
Two minutes on the form, then pick a time for the call right there.
We look at your rankings, your AI visibility, and every step of your inquiry path before we talk.
We walk you through what we found, and we talk through whether we’re the right fit.
If we’re a fit, you get a written proposal before anything starts. Ad spend is paid straight to Google and Meta, never through us.
Prefer another way in?Start with a free SEO/GEO audit
Michael Mitrakos runs every
growth-plan call himself.
