Foundation
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
An ABA intake journey in Iowa has to sort families by things specific to Iowa: whether their plan falls under S.F. 2187 (2014), whether the child is within mandated coverage (through age 21), whether they're on Medicaid, and how far they are from your nearest clinic. We design the path so those answers arrive before the first call.
Open marketMarket data updated April 2026Coverage under S.F. 2187 (2014) runs through age 21. Intake should ask age early and route older clients to Medicaid, self-pay, or other options, rather than letting them discover the limit on a call.
Families recognize their plan, not the statute. Name the carriers and Medicaid plans you accept the way Iowa families say them, and explain what the $36,000 per year cap means for them at the moment they're deciding whether to inquire.
Providers concentrated in Des Moines, Cedar Rapids, and Iowa City. Most rural counties have no ABA providers. Telehealth is allowed in Iowa (telehealth ABA permitted statewide), so families outside your clinics' drive radius shouldn't hit a dead end: intake should route by zip code to in-home or telehealth options - and say clearly when neither fits.
BCBA capacity is set by supervision rules - in Iowa: Follows BACB guidelines; Board of Behavioral Health Professionals oversees standards. Capturing schedule, setting, and location preferences up front lets coordinators match families to real caseload openings instead of a generic queue.
The same program we run for ABA providers everywhere, prioritized around the Iowa market above. See the full UX & intake service →
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
Service-page architecture tuned to the questions caregivers actually ask - payer coverage, waitlists, diagnostic clarity - before they're willing to inquire.
Intake forms engineered for cleaner clinical handoffs and higher-quality inquiries, not just higher form-fill rates.
Decision-moment design - testimonials, proof, payer language, scheduling - sequenced to where caregivers actually are in their readiness curve.
Only what intake needs to route them: the child's age, insurance carrier or Medicaid plan, zip code, preferred setting (center, home, school, telehealth), and the best time to call. Clinical history can wait for the call - asking for it up front costs inquiries before trust exists.
Mandated coverage runs through age 21 in Iowa. Ask age early, then route older clients to the options that do apply - Medicaid where eligible, employer plans that cover beyond the mandate, or self-pay - so they learn it from the page, not from a call that ends in a no.
Plainly and early. Say whether you accept Medicaid in Iowa, which Medicaid plans you're in network with, and what a family needs to start - usually a diagnosis and a referral. Families on Medicaid often assume they'll be turned away; a clear answer keeps them from leaving.
Each one reads the same Iowa numbers through a different discipline.
Multi-state groups rarely run one market. The same service, read against nearby Midwest states.
Tell us about your locations, payer mix, and capacity. We'll map what UX & intake should do in Iowa first - and what it should leave for later.