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Landscape research across AI overviews and chat answers to map how assistants cite brands today.
When a parent in Iowa asks ChatGPT, Gemini, or Perplexity who provides ABA nearby, whether insurance covers it, or how long the wait is, the assistant names a few providers and cites a few sources. GEO is the work of making your practice one of them - with Iowa-specific facts the models can verify.
Open marketMarket data updated April 2026With 10.2 BCBAs per 100k residents, Iowa has fewer credible ABA providers for an assistant to name. A practice with consistent entity data - name, locations, services, payers - across its site, Google Business Profile, and directories can become the default answer.
Assistants answer coverage questions confidently and often generically. Publishing the Iowa specifics - S.F. 2187 (2014) caps coverage at $36,000 per year and covers through age 21 - in structured, citable form makes your site the source they ground on, instead of a national explainer.
Iowa licenses behavior analysts through the Board of Behavioral Health Professionals. Stating each clinician's license and BACB certification in structured data gives models a verifiable trust signal to repeat.
Families in Iowa typically wait 9–12+ months for ABA, so "who has openings near me" is a question assistants get. Pages that state current availability, intake steps, and service areas give models something concrete and current to cite.
The same program we run for ABA providers everywhere, prioritized around the Iowa market above. See the full GEO service →
Landscape research across AI overviews and chat answers to map how assistants cite brands today.
Structured content, schema, and feeds engineered so LLMs can ground answers in your trusted sources.
Experimentation that tunes pages, prompts, and UX to win placements in generative and traditional SERPs.
Always-on monitoring to detect answer changes before competitors capture the conversation.
They draw on sources they can verify: your website, your Google Business Profile, directories, reviews, and coverage in publications they trust. Providers with consistent names, locations, services, and payers across those sources - and clear Iowa-specific answers on their own site - are the ones that get named.
They share a foundation - crawlable pages, structured data, authority - and we run them together. GEO adds what SEO doesn't measure: how assistants describe you, which sources they cite, and whether your Iowa facts (coverage under S.F. 2187 (2014), service areas, availability) are the ones they repeat.
We run a fixed set of Iowa-specific prompts - providers near your locations, coverage, waitlists - across ChatGPT, Claude, Gemini, and Perplexity every month and track how often you're mentioned and cited. You can run a quick version yourself with our free ABA AI Visibility Check.
Each one reads the same Iowa numbers through a different discipline.
Multi-state groups rarely run one market. The same service, read against nearby Midwest states.
Tell us about your locations, payer mix, and capacity. We'll map what GEO should do in Iowa first - and what it should leave for later.