Foundation
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
An ABA intake journey in Minnesota has to sort families by things specific to Minnesota: whether their plan falls under S.F. 1050 (2013), whether they're on Medicaid, and how far they are from your nearest clinic. We design the path so those answers arrive before the first call.
Open marketMarket data updated April 2026The Minnesota mandate has no age limit, so your journey should welcome older children, teens, and adults explicitly - most ABA sites implicitly speak only to parents of toddlers.
Families recognize their plan, not the statute. Name the carriers and Medicaid plans you accept the way Minnesota families say them, and explain that the state mandate has no annual dollar cap at the moment they're deciding whether to inquire.
Providers concentrated in Minneapolis–St. Paul metro. Greater Minnesota has very few ABA providers, especially in the western and southern regions. Telehealth is allowed in Minnesota (telehealth ABA widely used, especially in rural areas), so families outside your clinics' drive radius shouldn't hit a dead end: intake should route by zip code to in-home or telehealth options - and say clearly when neither fits.
BCBA capacity is set by supervision rules - in Minnesota: Follows BACB guidelines; Board of Psychology oversees standards. Capturing schedule, setting, and location preferences up front lets coordinators match families to real caseload openings instead of a generic queue.
The same program we run for ABA providers everywhere, prioritized around the Minnesota market above. See the full UX & intake service →
Qualitative research with caregivers, intake coordinators, and BCBAs to map the real decision friction in behavioral-health buying journeys.
Service-page architecture tuned to the questions caregivers actually ask - payer coverage, waitlists, diagnostic clarity - before they're willing to inquire.
Intake forms engineered for cleaner clinical handoffs and higher-quality inquiries, not just higher form-fill rates.
Decision-moment design - testimonials, proof, payer language, scheduling - sequenced to where caregivers actually are in their readiness curve.
Only what intake needs to route them: the child's age, insurance carrier or Medicaid plan, zip code, preferred setting (center, home, school, telehealth), and the best time to call. Clinical history can wait for the call - asking for it up front costs inquiries before trust exists.
If you serve them, yes. The Minnesota mandate has no age limit, so older clients are often coverable, but most ABA sites speak only to parents of young children. A distinct path for teens and adults - and for the caregivers or clients themselves - captures demand competitors overlook.
Plainly and early. Say whether you accept Medicaid in Minnesota, which Medicaid plans you're in network with, and what a family needs to start - usually a diagnosis and a referral. Families on Medicaid often assume they'll be turned away; a clear answer keeps them from leaving.
Each one reads the same Minnesota numbers through a different discipline.
Multi-state groups rarely run one market. The same service, read against nearby Midwest states.
Tell us about your locations, payer mix, and capacity. We'll map what UX & intake should do in Minnesota first - and what it should leave for later.