Raven Health runs an all-in-one platform for ABA therapy practices — data collection, scheduling, billing, credentialing, and clinical AI. Its marketing site had earned real search equity, but it was trapped on an aging WordPress theme that was slow to load and painful to edit.
The brief
Raven Health had done the hard part: a marketing site full of copy that ranked and converted, speaking fluently to clinicians, clinic owners, and the families they serve. But it lived on aging WordPress — slow to load, tangled with plugins, and painful to edit. Every content change meant a developer.
The mandate was strict: modernize everything without sacrificing a shred of SEO. Roughly 160 live URLs and 100+ blog articles had earned their rankings over years, and the rebuild had to preserve every path and every word so that on cutover day search engines and returning visitors would find the exact pages they expected — only faster.
The approach
We rebuilt on Next.js 16 (App Router) and React 19, backed by a Neon Postgres CMS the marketing team owns. URL and copy parity, the design system, and SEO infrastructure were treated as first-class constraints from the first commit — not bolted on at the end.
What we built
Sixty-five pages spanning the full buyer journey, plus the CMS and funnel that keep them moving without engineering:
- Seven deep product pages — data collection, scheduling, practice management, billing, self-billing, credentialing, and clinical AI.
- Audience narratives for clinicians, clinical directors, administrators, caregivers, and ABA startups.
- A redesigned blog with search and filtering, alongside case studies, webinars, e-books, news, and resource landers.
- A custom admin CMS with a rich-text editor, SEO tooling, media, and automatic redirects when a slug moves.
- An on-site demo-booking flow wired directly into HubSpot.
Craft & performance
A repurposed brand identity and an editorial design system carry a site-wide motion layer — parallax hero blooms, scroll reveals, and page transitions — rendered on the server and safe for reduced-motion. Under the hood: subsetted WOFF2 fonts, a Sharp image-downscaling pipeline, web-optimized video, and per-page metadata, dynamic Open Graph images, JSON-LD, and an llms.txt for AI crawlers.
The outcome
Raven Health went from a plugin-bound WordPress theme to a fast, modern platform their marketers edit themselves — engineered for a zero-loss SEO cutover, with a demo-to-CRM funnel wired end to end. The craft earned four international design awards in 2026: Best UI, Best UX, and Best Innovation at the CSS Design Awards, plus a Web Design Awards win.
Three workstreams, one delivery cadence.
Platform rebuild
Re-platformed the marketing site onto Next.js 16 (App Router) and React 19 with a tokenized, component-driven design system.
Content & custom CMS
Built a Neon Postgres + Drizzle CMS with a rich-text editor so marketers publish posts, case studies, and page content without a developer.
SEO-safe migration
Mapped every ravenhealth.com URL 1:1, wired 301/308 redirects for realigned paths, and shipped metadata, JSON-LD, sitemaps, and an llms.txt.
Design & motion
An editorial design system with a site-wide motion layer — parallax hero blooms, scroll reveals, and page transitions — SSR- and reduced-motion-safe.
Performance pipeline
Subsetted WOFF2 fonts, a Sharp image-downscaling pipeline, web-optimized video, and lazy media across the site.
Conversion & CRM
An on-site Calendly booking flow with a custom UI that upserts each lead straight into HubSpot — no off-site hand-off.