Case studyMotivity

Motivity Achieves 930% Organic Impressions Growth and Secures $27M Investment

Over a two-year engagement, we partnered with Motivity to enhance their SEO and website conversion rates. Our comprehensive approach led to remarkable growth in organic traffic and demo requests.

Full-suite SEO implementation
Technical SEO
On-site SEO
Off-site SEO
Link building
Content optimization
Content creation
CRO

Published Oct 29, 2025

Inside the engagement

We partnered closely with the Motivity team to build durable growth motions across product, lifecycle, and experimentation. Here's the story behind the measurable change.

In our collaboration with Motivity, a leading player in the tech industry, we undertook a comprehensive two-year engagement focused on enhancing their online visibility and conversion rates.

Engagement Overview

Motivity faced challenges in reaching their target audience effectively. Our solution involved a full-suite SEO implementation, which included:

Technical SEO
On-site and off-site SEO
Link building
Content optimization and creation

Through strategic planning and execution, we were able to significantly boost Motivity's online presence.

Measurable Outcomes

930% increase in organic impressions
265% increase in organic clicks
343% increase in demo requests

These impressive metrics not only enhanced their visibility but also contributed to a substantial increase in revenue, culminating in a $27M investment secured in March.

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Engagement snapshot

Company: Motivity
Published: Oct 29, 2025
Timeline: Jan 2023 – Jan 2025 • 2-year engagement
Services: Full-suite SEO implementation
Technical SEO
On-site SEO
Off-site SEO
Link building
Content optimization
Content creation
CRO
Link: higglo.io/case-studies/motivity-achieves-930-organic-impressions-growth-and-secures-27m-investment

Outcome highlights

930% increase in organic impressions
265% increase in organic clicks
343% increase in demo requests
Secured $27M investment in March

“Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We have been overly impressed with how quickly our rankings for critical keywords has improved, and consistently see more and more organic traffic month over month. We are incredibly impressed with the results and whether you're in a niche or broad market, we highly recommend their SEO services to anyone looking to grow their online presence.”

Motivity

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