Social Media Manager

The Social Media Manager is responsible for developing and implementing Higglo's social media strategy in order to increase brand awareness and drive website traffic. This individual will be the voice of the company on social media platforms, engaging with customers and creating content that resonates with our target audience.

Key Responsibilities:

• Develop and execute a social media strategy that aligns with [Company]'s business goals
• Manage and grow the company's presence on social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest
• Create and curate engaging, relevant content that resonates with our target audience and drives website traffic
• Monitor and respond to customer comments and reviews in a timely and professional manner
• Analyze and report on the effectiveness of social media campaigns and make recommendations for improvement
• Collaborate with the marketing team to integrate social media efforts with overall marketing campaigns

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• Bachelor's degree in marketing, communications, or related field
• 3+ years of experience in social media marketing
• Proficiency in using social media platforms and analytics tools
• Excellent written and verbal communication skills
• Strong attention to detail and ability to multitask
• Experience with graphic design and content creation tools (e.g. Canva, Adobe Creative Suite) a plus
• Knowledge of SEO best practices a plus