SEO Specialist

The SEO Specialist plays a key role in optimizing and improving the online visibility of our company's website and digital presence. This position involves conducting in-depth keyword research, analyzing site traffic and performance metrics, and executing both on-page and off-page SEO strategies. Collaborating closely with the marketing team, the SEO Specialist will help shape and implement a comprehensive, results-driven SEO strategy that aligns with our overall business goals and objectives.

Responsibilities:

• Conduct keyword research to identify target keywords and phrases that align with our business goals
• Analyze website traffic and performance data to identify areas for improvement
• Implement on-page optimization techniques, including title tags, meta descriptions, header tags, and alt tags
• Develop and implement off-page optimization techniques, including link building and social media promotion
• Monitor and track search engine rankings for target keywords
• Collaborate with the marketing team to develop and execute a comprehensive SEO strategy
• Stay up-to-date on industry trends and best practices in SEO

• 2+ years of experience in SEO, with a proven track record of improving website traffic and rankings
• Proficiency in keyword research tools such as Google Keyword Planner and Ahrefs
• Strong understanding of on-page and off-page optimization techniques
• Excellent written and verbal communication skills
• Experience using analytics tools such as Google Analytics
• Familiarity with content management systems and HTML is a plus