SEO Specialist

The SEO Specialist is responsible for optimizing and improving the online visibility of our company's website and online presence. This includes conducting keyword research, analyzing website traffic and performance, and implementing on-page and off-page optimization techniques. The SEO Specialist will work closely with the marketing team to develop and execute a comprehensive SEO strategy that aligns with our business goals and objectives.

Responsibilities:

• Conduct keyword research to identify target keywords and phrases that align with our business goals
• Analyze website traffic and performance data to identify areas for improvement
• Implement on-page optimization techniques, including title tags, meta descriptions, header tags, and alt tags
• Develop and implement off-page optimization techniques, including link building and social media promotion
• Monitor and track search engine rankings for target keywords
• Collaborate with the marketing team to develop and execute a comprehensive SEO strategy
• Stay up-to-date on industry trends and best practices in SEO

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• 2+ years of experience in SEO, with a proven track record of improving website traffic and rankings
• Proficiency in keyword research tools such as Google Keyword Planner and Ahrefs
• Strong understanding of on-page and off-page optimization techniques
• Excellent written and verbal communication skills
• Experience using analytics tools such as Google Analytics
• Familiarity with content management systems and HTML is a plus

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