Foundation
Channel planning and budget allocation tied to CAC, LTV, and payback goals.
Paid search and paid social buy coverage while organic catches up - for a new Nebraska location, a service line you're launching, or the BCBAs you need to hire. We run Google, Meta, and YouTube campaigns measured on cost per qualified inquiry, not clicks.
Open marketMarket data updated April 2026With 14.5 BCBAs per 100k residents, Nebraska has unmet demand - families wait 9–12+ months. Paid ads here are rarely about winning auctions; they're about not buying inquiries you can't staff. We pace spend to intake capacity and use waitlist-aware messaging.
Ads and landing pages should qualify by coverage before the click. In Nebraska, L.B. 254 (2014) carries no annual dollar cap and has no age limit; saying who you can serve - and which payers you take - filters out inquiries intake can't use and lowers cost per qualified inquiry.
Providers concentrated in Omaha and Lincoln. Western Nebraska has almost no ABA providers. Campaign geography should mirror that map: tight radiuses around each clinic, broader in-home or telehealth targeting where families have no nearby option.
Paid also fills the clinical pipeline. With BCBAs averaging about $68,259 and RBTs about $18.18/hr in Nebraska (near the national average), recruiting campaigns with the right offer often return more growth than another family-acquisition campaign - capacity is usually the constraint.
The same program we run for ABA providers everywhere, prioritized around the Nebraska market above. See the full Paid ads service →
Channel planning and budget allocation tied to CAC, LTV, and payback goals.
Creative testing systems that iterate messaging, offers, and formats weekly.
Audience, bidding, and funnel optimization across every stage from click to conversion.
Attribution and reporting that connect paid media outcomes to revenue.
Enough to fill the capacity you have, and no more. We size budgets from open caseload slots, your intake conversion rate, and the cost per inquiry in each Nebraska market, then scale on cost per qualified inquiry. Our free marketing budget planner gives a starting range.
Not on autism-related browsing. Google's personalized-advertising policy treats health conditions as a sensitive category, so remarketing audiences built from visits to ABA or autism pages aren't permitted, and Meta restricts health-based targeting too. We build on search intent, geography, and contextual targeting instead, with HIPAA-conscious tracking.
In Nebraska, often BCBAs first. With families waiting 9–12+ months, demand rarely needs buying; clinical hires are what unlock revenue. We split budget by whichever constraint is binding that quarter.
Each one reads the same Nebraska numbers through a different discipline.
Multi-state groups rarely run one market. The same service, read against nearby Midwest states.
Tell us about your locations, payer mix, and capacity. We'll map what Paid ads should do in Nebraska first - and what it should leave for later.