Revenue share toward growth
3 – 8%Healthy ABA practices invest 3–8% of clinical revenue in marketing & growth. Below 3%, intake stalls; above 8%, you're usually paying to plug an intake or capacity leak.
Source · Higglo book of business, n=34A free planner for clinical owners and operations leads. Tell us your size, growth target, and current state — we'll suggest a defensible 12-month allocation across the six disciplines that actually move census: SEO, GEO, CRO, UX, web, and PR.
Built from 30+ long-running ABA and pediatric therapy engagements. The model adapts to your size, growth ambition, and where your current site sits — and tells you plainly when a discipline doesn't deserve the spend yet.
Clinical capacity sets the ceiling. Be honest about how many active clients you can actually onboard this year.
Used to sanity-check spend as a percentage of revenue. ABA practices typically invest 3–8% of revenue in growth.
Net new active clients you want intake to onboard. We back into qualified-inquiry volume from this.
If your site is a placeholder, web & UX gets the early budget. If it's modern and instrumented, the spend rotates to acquisition and authority.
Higher service-line count means broader entity work and more landing-page real estate to support.
Local SEO & GEO entity work scales with the number of metros or service areas you cover.
Toggle off any discipline you don't want in the plan. The remaining budget redistributes across what you keep.
Answer a few more inputs on the left and we'll surface your recommended annual investment, monthly run-rate, and a discipline-by-discipline split. 4 more fields to go.
The model caps recommended spend against what your stage can plausibly onboard. We won't push you toward a 12% growth budget if your active-client capacity says otherwise.
If you mark the site as a placeholder, web & UX takes 30–35% of the first-year budget. Acquisition channels do not compound on a broken substrate.
For caregiver research happening inside ChatGPT, Perplexity, and AI overviews, we hold a minimum 12% allocation to GEO regardless of stage. Skipping it now compounds the wrong way.
Below ~3,000 monthly sessions, CRO is mostly hygiene. The model lifts CRO share once your traffic supports statistically meaningful experiments.
Digital PR has the longest payback window. The planner gives it a smaller share for emerging practices and grows it at established and multi-site stages, where citations move the needle on AI retrieval and trust.
Every discipline either gets a working budget — enough to staff a real workstream — or zero. Spreading 4% across six disciplines produces six half-systems, not one program.
Healthy ABA practices invest 3–8% of clinical revenue in marketing & growth. Below 3%, intake stalls; above 8%, you're usually paying to plug an intake or capacity leak.
Source · Higglo book of business, n=34For practices with a real intake function and reasonable wait-time signaling. Below 18% the constraint is usually intake response time, not lead volume.
Source · Higglo intake studies, n=22Median qualified-inquiry growth between year one and year two of an integrated engagement. Year three usually outpaces year two.
Source · Higglo pipeline reads, 12 cohort accountsWhatever the planner spits out, the right plan for your practice depends on conversations the model can't have. Bring your number — we'll tell you where it'll work, where it won't, and what we'd actually do first.