Reply rate to value posts
12 – 18%Posts that answer a real question (not promote a service) get 12–18% reply rates in active local parent groups.
Source · Higglo client cohort, 2025A five-step playbook for showing up in local parent and autism support groups as a trusted resource — not a vendor. Find the right groups, build presence, answer questions, and convert genuine inquiries into consultations.
Built from the practices we've watched succeed (and the ones we've watched get banned). Read the full playbook below — search terms, content cadence, conversion templates, and the build-vs-join decision tree included. Free, no signup required to read.
The goal is not to advertise — it's to be known as a helpful local expert. Join groups where parents are already asking questions.
Read every post. Note the questions that come up repeatedly. These will drive your first content posts.
Never DM a parent unsolicited. Wait for one of these natural conversion moments:
"Hi [Name], thanks for the kind words in the group. Happy to answer any questions about our program — feel free to reach out at [phone] or [email]. No pressure at all."
Start by joining existing groups. Build your own only after 6+ months of consistent presence in others.
📅 Free workshop: [Topic] — [Date] at [Time] We're hosting a free, no-pitch workshop for families in [City] on [topic — e.g., "navigating your child's first ABA evaluation"]. ✅ Free to attend ✅ No sales pitch — just information ✅ [Virtual / In-person at our [City] clinic] Space is limited. Comment "interested" or DM me to reserve your spot. — [Your Name], [Title] at [Practice Name]
Drop your email and we'll send the formatted PDF — same content, easier to share with your team.
Free · no credit card · unsubscribe anytimeLurk for two weeks before posting anything. The questions repeating across posts will tell you what to write — and what to never write.
Cold-DMing parents is the fastest way to get banned from a group. Public answers attract private inquiries. Trust the cycle.
Below 500 members or no posts in 7 days, engagement is too thin to compound. Filter the list before you spend the time.
Six months of consistent presence in others' groups is the floor. Build too early and you're broadcasting to an empty room.
Posts that answer a real question (not promote a service) get 12–18% reply rates in active local parent groups.
Source · Higglo client cohort, 2025Of meaningfully engaged parents (replied to your post or DM'd), about 3% book a consultation within 90 days.
Source · 12-account ABA cohortSustainable cadence: ~4 hours per week of active presence across 3–5 well-chosen groups. Less than that, results don't compound.
Source · Higglo benchmarksThe SOP works on its own. It works faster when paired with a referral outreach engine and a real intake response system. We'll map your full pipeline and show you which channel deserves time first.