Personalized cold email
42 – 55%Healthy range for B2B healthcare outreach with personalized subject lines. Below 30% means subject lines, not the list.
Source · Higglo client cohort, 2025The exact 5-step playbook we use with ABA practices to get first meetings with pediatricians, SLPs, and OTs. Tiering system, four-email sequence with full templates, personalization framework, lunch-and-learn pitch, and a weekly execution checklist.
Built from 14 ABA referral programs we've shipped. The full playbook is below — tier criteria, all four email templates, personalization framework, and weekly checklist included. Free, no signup required to read.
Not all referral partners are equal. Prioritize by proximity and patient volume before you send a single email.
Send these in order, spaced 4–5 business days apart. Personalize the [brackets] for each provider.
Subject: Quick intro — ABA services for your [City] patients Hi Dr. [Last Name], I'm [Your Name], [Title] at [Practice Name] in [City]. We specialize in ABA therapy for children diagnosed with autism spectrum disorder and related behavioral challenges. I wanted to reach out because [ONE specific detail — e.g., "I noticed your practice serves the same Riverside families we work with" or "a mutual colleague, [Name], mentioned you as someone who cares deeply about connecting families to the right resources"]. We currently have capacity for new clients and would love to be a resource for your patients and their families. I'd welcome the chance to introduce our team and share how our intake process works. Would you or your care coordinator have 15 minutes this month? Warm regards, [Your Name] [Practice Name] | [Phone] | [Website]
Subject: Something that might help your families Hi Dr. [Last Name], Following up on my note from last week. In the meantime, I wanted to share a quick resource: [link to a relevant blog post, handout, or guide — ideally one your practice created]. We put this together specifically for families navigating an ASD diagnosis, and several of our referring pediatricians have found it useful to share in their offices. Happy to send a printed version or a small supply of our intake packet if that would be helpful for your front desk. [Your Name]
Subject: Would a lunch visit work? Hi Dr. [Last Name], I know schedules are tight — would it be easier if I stopped by your office one morning or lunchtime? I'm happy to bring lunch for your team and spend just 15 minutes introducing [Practice Name] and answering any questions about our services and intake process. We have [X] clinicians on staff and typically accept new clients within [X weeks]. I'd love to make sure your team knows we're here. Any week that works? I'm flexible. [Your Name]
Subject: Last note from [Practice Name] Hi Dr. [Last Name], I don't want to fill your inbox — this will be my last email for now. If the timing ever makes sense to connect, I'd love to hear from you. In the meantime, here's a one-pager on [Practice Name]: [link or attachment]. And if you ever have a family who needs ABA services, we're always reachable at [phone]. Thanks for your time, and for the important work you do for families in [City]. [Your Name]
Spend three minutes per provider before hitting send. Reference one specific detail in your opening line — generic emails get deleted.
When a provider agrees to a visit, keep it to 15 minutes. Cover only three things:
Leave a packet: one-pager, referral form, and a few business cards. Do not leave a brochure longer than two pages.
Budget 8–10 hours/week to run this system consistently. Allocate roughly:
Drop your email and we'll send the formatted PDF — same content, easier to share with your team.
Free · no credit card · unsubscribe anytime5-mile radius pediatricians convert at 4× the rate of 15-mile-radius SLPs. Spending personalization time on the wrong tier is the #1 reason outreach fails.
Single-shot intros land at 1–2%. The four-email sequence (intro, value, soft ask, last note) lands at 9–14% — same prospects, same offer, ten times the conversion.
One real reference to their practice in the opening line is enough. Spending 30 minutes on each email feels diligent but kills throughput before any rhythm forms.
Three topics: who you serve, what intake looks like, how they refer. Anything longer is a pitch, not a partnership conversation.
Healthy range for B2B healthcare outreach with personalized subject lines. Below 30% means subject lines, not the list.
Source · Higglo client cohort, 2025Of providers contacted via the full sequence, 9–14% take a first meeting inside 60 days.
Source · 14-account cohort, 24-month avgAfter 12 months of outreach + nurture, a 100-provider list yields 5–7 actively referring partners.
Source · 24-month cohort studyThe SOP works on its own. It works faster when paired with a real list (use our NPI tool), a tracking system, and a nurture cadence for partners who say no the first time. We'll map your full pipeline.