Practices with full profiles
54%Roughly half of ABA practices have a fully populated GBP. The most-missed: Google Posts in the last 30 days, and current holiday hours.
Source · Higglo audits, 2025Free tool · for ABA & behavioral health
See your practice the way caregivers actually see it.
A 29-item self-audit across the six surfaces caregivers actually look at - Google Business Profile, reviews, therapy directories, Healthgrades, your website's trust signals, and social. Get a score and a per-surface gap list.
The audit
Six surfaces. Twenty-nine things to check.
Built from the questions caregivers ask before they call. Score your real reputation, get a per-surface gap list, then fix the easy wins this week.
Six reputation surfaces0 / 29
Progress0% · High priority
Google Business Profile
The first impression for 80% of caregivers searching locally.
Google Reviews
Volume, recency, and response cadence - all three matter.
Therapy directories
Psychology Today and category-specific listings still drive intake.
Healthgrades & Zocdoc
Provider-level claiming, not just practice-level.
Website trust signals
What caregivers look for before they call.
Social media presence
Active enough to look real, not active enough to consume the team.
What caregivers actually weigh
Four patterns from 40+ audits.
R.01
Google Business Profile is 80% of the work.
For local intent searches, GBP outranks your website nearly every time. If you fix only one thing this quarter, fix this.
R.02
Reviews compound - silence does too.
Volume alone doesn't carry a profile. Recency does. A 5.0 average with no review in 90 days reads as inactive to caregivers.
R.03
Directories still drive intake.
Psychology Today, Healthgrades, Zocdoc, and the ABA-specific ABA Rank directory are not dead. For BCBA listings specifically, claim provider-level profiles, not just practice-level.
R.04
Trust signals are visible, not invisible.
Privacy policy, HIPAA notice, team photos, and a real address - caregivers scan for these in under 8 seconds. Hidden = absent.
Benchmarks · ABA category
Where most practices actually score.
Reviews in last 60 days
38%Less than 4 in 10 ABA practices have a Google review newer than 60 days. Recency is the easiest reputation lever to pull.
Source · 2025 cohort reviewProvider-level profiles claimed
22%BCBA-individual profiles on Psychology Today and Healthgrades are claimed at low rates. Each claim takes 10 minutes.
Source · Higglo cohortKeep going
Related tools.
Pressure-test the score
Bring your gap list to a 20-minute call.
The audit tells you what's broken. We'll tell you which gap actually moves intake - and which ones are vanity fixes that won't show up in your inquiry numbers.