Practices with full profiles
54%Roughly half of ABA practices have a fully populated GBP. The most-missed: Google Posts in the last 30 days, and current holiday hours.
Source · Higglo audits, 2025A 29-item self-audit across the six surfaces caregivers actually look at — Google Business Profile, reviews, therapy directories, Healthgrades, your website's trust signals, and social. Get a score and a per-surface gap list.
Built from the questions caregivers ask before they call. Score your real reputation, get a per-surface gap list, then fix the easy wins this week.
The first impression for 80% of caregivers searching locally.
Volume, recency, and response cadence — all three matter.
Psychology Today and category-specific listings still drive intake.
Provider-level claiming, not just practice-level.
What caregivers look for before they call.
Active enough to look real, not active enough to consume the team.
For local intent searches, GBP outranks your website nearly every time. If you fix only one thing this quarter, fix this.
Volume alone doesn't carry a profile. Recency does. A 5.0 average with no review in 90 days reads as inactive to caregivers.
Psychology Today, Healthgrades, and Zocdoc are not dead. For BCBA listings specifically, claim provider-level profiles, not just practice-level.
Privacy policy, HIPAA notice, team photos, and a real address — caregivers scan for these in under 8 seconds. Hidden = absent.
Roughly half of ABA practices have a fully populated GBP. The most-missed: Google Posts in the last 30 days, and current holiday hours.
Source · Higglo audits, 2025Less than 4 in 10 ABA practices have a Google review newer than 60 days. Recency is the easiest reputation lever to pull.
Source · 2025 cohort reviewBCBA-individual profiles on Psychology Today and Healthgrades are claimed at low rates. Each claim takes 10 minutes.
Source · Higglo cohortThe audit tells you what's broken. We'll tell you which gap actually moves intake — and which ones are vanity fixes that won't show up in your inquiry numbers.