Healthy ABA conversion
30 – 45%Practices with 4-hour response SLAs and a dedicated intake coordinator land here. Below 30% is almost always a speed-to-lead issue.
Source · Higglo intake studies, n=22Three numbers, one comparison. Drop in last month's inquiries, intakes, and enrollments — we'll plot each conversion against ABA category medians and show you which step is bleeding clients.
The model uses ABA category medians from 40+ practices. Numbers go in raw — no averaging, no smoothing. We show you where you sit and what the gap costs in clients per quarter.
Total inbound contacts — calls, form fills, walk-ins.
Families who actually booked an intake appointment.
Families who started services after intake.
We compare three rates: inquiry-to-intake, intake-to-enrollment, and overall conversion. Each is benchmarked against ABA category medians.
Practices that hit benchmark almost always answer within 4 business hours. If your number is low, the fix is operational — not lead volume.
Most attrition happens between booking the intake and showing up. A confirmation call within 24 hours of booking moves this number 8–12 points on its own.
A 30-day window catches noise — seasonality, one bad week, a single referral source pause. Average three months for a stable read.
Families ghost when verification drags past 72 hours. If your overall rate is below benchmark, look here before blaming intake scripts.
Practices with 4-hour response SLAs and a dedicated intake coordinator land here. Below 30% is almost always a speed-to-lead issue.
Source · Higglo intake studies, n=22Captures the gap between booking the intake and actually starting therapy. Insurance friction is the #1 reason this drops.
Source · ABA category benchmark, 18-month rollingEnd-to-end funnel rate. Below 18%, the constraint is operational, not lead volume — adding more inquiries just leaks more.
Source · Higglo book of business, n=34If you're under benchmark, the fix is almost never 'get more leads.' We'll tell you which of the three steps is the actual constraint and what to change first — usually a process, not a tool.