Healthy ABA conversion
30 – 45%Practices with 4-hour response SLAs and a dedicated intake coordinator land here. Below 30% is almost always a speed-to-lead issue.
Source · Higglo intake studies, n=22Free tool · for ABA & behavioral health
See where your intake funnel actually leaks.
Three numbers, one comparison. Drop in last month's inquiries, intakes, and enrollments - we'll plot each conversion against ABA category medians and show you which step is bleeding clients.
The benchmarker
Three rates. One honest comparison.
The model uses ABA category medians from 40+ practices. Numbers go in raw - no averaging, no smoothing. We show you where you sit and what the gap costs in clients per quarter.
Inputs · last 30 days01 / 02
#
Total inbound contacts - calls, form fills, walk-ins.
#
Families who actually booked an intake appointment.
#
Families who started services after intake.
Comparison vs. category02 / 02
Awaiting inputs
Enter last month's funnel and we'll plot it against the category.
We compare three rates: inquiry-to-intake, intake-to-enrollment, and overall conversion. Each is benchmarked against ABA category medians.
- Inquiry → intake conversion vs. ABA average.
- Intake → enrollment vs. category median.
- Overall inquiry → enrollment, with the gap quantified.
What the numbers mean
Four rules for reading intake data.
R.01
Below 25% inquiry-to-intake means a response-time problem.
Practices that hit benchmark almost always answer within 4 business hours. If your number is low, the fix is operational - not lead volume.
R.02
Intake-to-enrollment lives or dies on the first call.
Most attrition happens between booking the intake and showing up. A confirmation call within 24 hours of booking moves this number 8–12 points on its own.
R.03
Single-month numbers lie.
A 30-day window catches noise - seasonality, one bad week, a single referral source pause. Average three months for a stable read.
R.04
Insurance verification is the silent killer.
Families ghost when verification drags past 72 hours. If your overall rate is below benchmark, look here before blaming intake scripts.
Benchmarks · ABA category
Healthy ranges we actually see.
Show-up to start-of-services
55 – 70%Captures the gap between booking the intake and actually starting therapy. Insurance friction is the #1 reason this drops.
Source · ABA category benchmark, 18-month rollingInquiry → enrolled client
18 – 24%End-to-end funnel rate. Below 18%, the constraint is operational, not lead volume - adding more inquiries just leaks more.
Source · Higglo book of business, n=34Keep going
Related tools.
Pressure-test the read
Bring your three numbers to a 20-minute call.
If you're under benchmark, the fix is almost never 'get more leads.' We'll tell you which of the three steps is the actual constraint and what to change first - usually a process, not a tool.