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Open role · Full-time · Remote

Paid Media / PPC Manager

Build out and own paid acquisition as a complementary channel to our organic and AI-visibility work, helping behavioral health operators fill their pipeline with qualified caregiver and referral inquiries.

RemoteFull-time

What you'll own

The work day to day.

  • Plan, launch, and manage paid search and paid social campaigns (Google Ads, Meta, and other relevant platforms) for behavioral health and ABA clients
  • Own campaign budgets, bidding strategy, and pacing to hit qualified-inquiry and cost-per-acquisition targets
  • Build and continuously refine keyword lists, ad copy, audience segments, and landing page targeting in coordination with the CRO/UX team
  • Monitor performance daily, run A/B tests on creative and landing experiences, and report on pipeline impact rather than surface-level clicks or impressions
  • Partner with SEO, GEO, and content teams to align paid efforts with organic and AI-visibility strategy so channels reinforce each other
  • Stay current on platform changes, privacy/tracking shifts, and healthcare advertising policies that affect campaign compliance and measurement
About Higglo

A remote-first studio, built for depth.

We're a small, senior team helping ABA and behavioral health brands build integrated growth systems - SEO, GEO, CRO, UX, web, and digital PR - that move real pipeline. Remote-first, async-by-default, ownership-driven.

Other open roles

More ways to join the team.

01

Email Marketing Specialist

Build and manage the email programs that nurture leads and referral partners through the intake funnel, working alongside our search, content, and conversion teams.

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02

Marketing Operations Specialist

Be the connective tissue across SEO, GEO, CRO, UX, web development, and digital PR - keeping campaigns, reporting, tooling, and workflows running smoothly so the team can stay focused on client outcomes.

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03

Key Account Manager

Own the client relationship side of Higglo's growth engine - acting as the main point of contact for a portfolio of ABA and behavioral health accounts, keeping them engaged, informed, and growing with us.

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04

Client Success Manager

Own the day-to-day relationship with our behavioral-health clients, making sure the value of Higglo's integrated growth engine is visible, understood, and continuously reinforced.

RemoteFull-time
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Ready to apply?

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LinkedIn, portfolio, case studies, writing - whatever best shows how you think. We review every application and reply to every candidate.