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Open role · Full-time · Remote

Conversion Copywriter

Write the words that turn qualified visits into booked consultations across service pages, intake forms, and the decision moments that matter most to caregivers.

RemoteFull-time

What you'll own

The work day to day.

  • Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences aimed at increasing conversion rate
  • Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions
  • Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions
  • Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations
  • Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent
  • Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results
About Higglo

A remote-first studio, built for depth.

We're a small, senior team helping ABA and behavioral health brands build integrated growth systems - SEO, GEO, CRO, UX, web, and digital PR - that move real pipeline. Remote-first, async-by-default, ownership-driven.

Other open roles

More ways to join the team.

01

Clinical Content Reviewer (BCBA)

Ensure that clinical and behavioral health content produced across our marketing programs is accurate, ethical, and aligned with current ABA standards of practice before it reaches caregivers, referral partners, and care teams.

RemoteFull-time
View role
02

Digital PR Specialist

Own earned media and authority-building for our behavioral health clients, securing the mentions, links, and structured trust signals that build credibility with caregivers, referral partners, and the AI answer engines that increasingly shape how care decisions get made.

RemoteFull-time
View role
Ready to apply?

Send us what you're proud of.

LinkedIn, portfolio, case studies, writing - whatever best shows how you think. We review every application and reply to every candidate.