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This report was produced by an earlier version of the audit. The website checks below are still accurate; some newer checks and the AI-visibility measurement aren't included. Run a new audit for the full picture.
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www.broadpr.com

Crawled 50 pages (limit 50) and consolidated the results. Overall score 78/100 with technical 91, content 81, experience 81, and answer engine 57. Content & relevance: Add a primary H1 heading. Address the highlighted fixes to unlock more visibility and answer engine coverage.

Scanned Mar 19, 2026·50 pages read
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Website health
78/100 · Good
AI visibility
Not shown on older reports

How scores are calculated

Website scores

Overall is a weighted average of the four areas · how these are calculated
Overall78/100

A solid foundation with clear room to improve.

Technical foundations91/100

Search engines can reach, read and index your site.

Content & relevance81/100

Most pages are clear; some need work on titles, headings or depth.

Experience & engagement81/100

Mostly sound, with some accessibility or sharing gaps.

Answer engine readiness57/100

Assistants have limited, patchy information to work with.

Your action list

What to fix first

Ranked by how much each fix is worth. “+N pts” is the fix's effect on your 0–100 website score, taken from the same model that produced it. AI-visibility fixes have no point value because nothing scores them directly.

  1. 01Add a primary H1 headingWebsiteHigh impact

    No H1 heading found on the page.

    How to fix it

    Include a single H1 that mirrors the core keyword and sets context.

  2. 02Add alt text to imagesWebsiteHigh impact

    27 of 34 images are missing descriptive alt text.

    How to fix it

    Add concise, descriptive alt text to improve accessibility and image SEO.

  3. 03Implement structured dataWebsiteHigh impact

    No Schema.org structured data was found.

    How to fix it

    Add JSON-LD markup (e.g., Organization, Product, FAQ) to enable rich results.

  4. 04Add a canonical URLWebsiteMedium impact

    No canonical link tag was detected.

    How to fix it

    Add <link rel="canonical"> to signal the preferred version of the page and avoid duplicate content issues.

  5. 05Optimize title lengthWebsiteMedium impact

    Title length is 103 characters.

    How to fix it

    Keep titles between 50-60 characters with the primary keyword near the front.

AI visibility isn't shown on this older report

Its AI-visibility figures came from a method we no longer trust - they blended in each assistant's own confidence score and counted questions that failed as misses - so we've left them out. Run a new audit for a measured result.

Run a new audit →
Every check

The full checklist

Everything we tested, grouped by area, with what we found on which pages. Passing checks are listed too, so you can see what's already working.

§ 01Technical foundationsCrawlability, indexation, and metadata health. · 1 thing to improve91/100
Action
Add a canonical URL

No canonical link tag was detected.

How to fix it

Fix: Add <link rel="canonical"> to signal the preferred version of the page and avoid duplicate content issues.

  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
  • Page: https://www.broadpr.com/author/tracy-wemett/
  • Page: https://www.broadpr.com/category/content/
  • Page: https://www.broadpr.com/category/linkedin/
  • Page: https://www.broadpr.com/category/social-media/
  • Page: https://www.broadpr.com/author/winston-thomas/
  • Page: https://www.broadpr.com/category/media/
Medium impact
Pass
HTTP status 200

The page responded successfully for crawlers.

Pass
Canonical tag present

Canonical URL set to https://www.broadpr.com/the-promises-and-perils-of-ai-based-pr-agencies-more-questions-than-answers/.

Pass
Indexation enabled

No blocking directives were detected in the meta robots tag.

Pass
Language declared

The <html> element declares lang="en-US".

§ 02Content & relevanceHow well on-page content answers intent. · 3 things to improve81/100
Action
Add a primary H1 heading

No H1 heading found on the page.

How to fix it

Fix: Include a single H1 that mirrors the core keyword and sets context.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/blog/page/2/
  • Page: https://www.broadpr.com/blog/page/20/
High impact
Improve
Optimize title length

Title length is 103 characters.

How to fix it

Fix: Keep titles between 50-60 characters with the primary keyword near the front.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
  • Page: https://www.broadpr.com/author/tracy-wemett/
Medium impact
Improve
Write a meta description

No meta description tag was detected.

How to fix it

Fix: Add a unique description summarizing the value proposition and target keyword.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
Medium impact
Pass
Robust body copy

Approximately 1336 words detected.

Pass
Internal links discovered

14 internal links were found.

Pass
Single H1 detected

One primary H1 heading is in place.

Pass
Title length in optimal range

Title is 33 characters long.

§ 03Experience & engagementSignals that support usability and sharing. · 3 things to improve81/100
Action
Add alt text to images

27 of 34 images are missing descriptive alt text.

How to fix it

Fix: Add concise, descriptive alt text to improve accessibility and image SEO.

  • https://www.broadpr.com/wp-content/uploads/2026/03/megaphone-300x300.png
  • https://www.broadpr.com/wp-content/uploads/2026/03/share-300x300.png
  • https://www.broadpr.com/wp-content/uploads/2026/03/goal-300x300.png
  • https://www.broadpr.com/wp-content/uploads/2026/03/ad-campaign-300x300.png
  • https://www.broadpr.com/wp-content/uploads/2026/03/crisis-300x300.png
  • Page: https://www.broadpr.com/
  • https://www.broadpr.com/wp-content/uploads/2020/05/who-we-are.jpg
  • https://www.broadpr.com/wp-content/uploads/2020/05/case-study-corner.png
  • https://www.broadpr.com/wp-content/uploads/2020/05/case-study-corner-left.png
  • https://www.broadpr.com/wp-content/uploads/2020/10/what-we-do-abstract-yellow-1.png
High impact
Improve
Add Open Graph tags

No Open Graph tags were detected.

How to fix it

Fix: Define og:title, og:description, and og:image for better share previews.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
Low impact
Improve
Configure Twitter cards

No Twitter card metadata found.

How to fix it

Fix: Add twitter:card markup to control how the page appears on X/Twitter.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
Low impact
Pass
Responsive viewport meta tag

Viewport meta tag detected for mobile rendering.

Pass
External references present

18 outbound links detected to 11 domains.

Pass
Images include alt text

All images reviewed contain alt attributes.

§ 04Answer engine readinessEligibility for rich results and answer engine coverage. · 4 things to improve57/100
Action
Implement structured data

No Schema.org structured data was found.

How to fix it

Fix: Add JSON-LD markup (e.g., Organization, Product, FAQ) to enable rich results.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
High impact
Improve
Add FAQ or HowTo schema

No FAQ or HowTo schema types detected.

How to fix it

Fix: Publish FAQs or step-by-step instructions with JSON-LD to capture answer boxes.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
Medium impact
Improve
Add organization schema

Organization schema was not detected.

How to fix it

Fix: Implement Organization JSON-LD to reinforce brand entity signals.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/contact/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
Medium impact
Improve
Consider Article schema

Content length suggests eligibility for Article rich results.

How to fix it

Fix: Add Article structured data to qualify for Top Stories and Discover.

  • Page: https://www.broadpr.com/
  • Page: https://www.broadpr.com/what-we-do/
  • Page: https://www.broadpr.com/who-we-are/
  • Page: https://www.broadpr.com/blog/
  • Page: https://www.broadpr.com/careers/
  • Page: https://www.broadpr.com/how-ai-is-reshaping-the-agency-client-relationship-a-pr-perspective/
  • Page: https://www.broadpr.com/category/artificial-intelligence/
  • Page: https://www.broadpr.com/category/client/
  • Page: https://www.broadpr.com/category/public-relations/
  • Page: https://www.broadpr.com/author/tracy-wemett/
Low impact

What this report measures

  • Whether search engines and AI crawlers can reach, read and understand the pages we crawled.
  • Whether AI assistants name or cite you when asked the questions a new customer would ask.
  • How you compare with the competitors you named, using the same checks.

What it doesn't

  • Your rankings, traffic, backlinks or reviews.
  • Page speed as visitors experience it (Core Web Vitals) - only how fast pages download to our crawler.
  • Anything behind a login, or pages beyond the crawl limit.

Every score is a count of things we actually checked, and every check is listed below with the pages involved. Read the methodology.

Next step

Want help working through this?

Everything above is yours to use with your own team. If you'd rather have it done, we'll go through your report with you, tell you honestly which fixes matter for your goals, and quote the work if you want us to do it.

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