We are seeking a highly creative and analytical Brand Strategist to join our team. The Brand Strategist will be responsible for developing and implementing comprehensive brand strategies that drive brand awareness, engagement, and loyalty.
- Collaborate with cross-functional teams to understand business objectives, target audience, and market trends
- Conduct market research and analysis to inform brand strategy development
- Develop brand positioning and messaging that resonates with the target audience and differentiates the brand from competitors
- Create brand guidelines that ensure consistent brand representation across all channels and touchpoints
- Lead the development of brand activations and campaigns that drive brand awareness and engagement
- Monitor brand performance and make recommendations for improvement
- Manage relationships with external partners and vendors to ensure brand consistency