Colorful AI Bird

Brand Strategist

October 14, 2023
Full Time
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About Higglo Digital

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional digital experiences.

Job description

We are seeking a highly creative and analytical Brand Strategist to join our team. The Brand Strategist will be responsible for developing and implementing comprehensive brand strategies that drive brand awareness, engagement, and loyalty.

Key Responsibilities:

  • Collaborate with cross-functional teams to understand business objectives, target audience, and market trends
  • Conduct market research and analysis to inform brand strategy development
  • Develop brand positioning and messaging that resonates with the target audience and differentiates the brand from competitors
  • Create brand guidelines that ensure consistent brand representation across all channels and touchpoints
  • Lead the development of brand activations and campaigns that drive brand awareness and engagement
  • Monitor brand performance and make recommendations for improvement
  • Manage relationships with external partners and vendors to ensure brand consistency


  • Bachelor's degree in marketing, branding, or a related field
  • 5+ years of experience in brand strategy development and execution
  • Strong analytical skills and ability to use data to inform decision making
  • Excellent communication and presentation skills
  • Self-starter with the ability to work independently and manage multiple projects concurrently
  • Experience working with remote teams is a plus

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Please include your resume along with the specific role you're interested in applying for. Scrap the cover letter, but let us know what stood out about the opportunity!

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