The Brand Strategy job category at our digital agency involves working with clients to develop and implement a cohesive and effective brand identity across all digital platforms. This includes conducting market research, analyzing competitors, and collaborating with clients to determine the unique value proposition and messaging for their brand. The brand strategist is responsible for creating and implementing a brand strategy that aligns with the company's overall business goals and objectives, and helps to increase brand awareness and customer loyalty. This role requires strong analytical skills, creativity, and the ability to effectively communicate and present ideas to clients and team members.