Digital Advertising is a job category within our digital agency that focuses on creating and implementing online advertising campaigns for our clients. This includes researching and analyzing target audiences, creating ad copy and design, setting up and optimizing ad placements, and tracking and analyzing the effectiveness of campaigns. Digital Advertising professionals should have strong analytical skills and be able to think creatively to come up with innovative ad campaigns that effectively reach and engage their target audience. They should also have a strong understanding of different online advertising platforms and be able to use data and metrics to continuously improve campaign performance.