12/29/22
Digital Advertising
Your Digital Advertising Partner
YOUR
DIGITAL ADVERTISING Partner
We'll elevate your online presence by targeting the right audience, creating compelling ad copy, and we'll optimize your campaigns for maximum ROI.
Content & Strategy
Research & Strategy
Growth Consulting
Content & Creative
Reporting & Analytics
Implementation
PPC
Paid Social
Programmatic & Display
Analytics & Tracking
We'll craft a customized strategy to reach your target audience, increase brand Awareness, and drive conversions by leveraging the power of social media advertising platforms.
We specialize in creating and executing effective digital advertising campaigns that drive results for your business. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing, we have the expertise to help you reach your target audience and achieve your business goals.
Testimonial
"Partnering with Higglo for our SEO needs has been a game-changer for Motivity. We have been overly impressed with how quickly our rankings for critical keywords has improved, and consistently see more and more organic traffic month over month. We are incredibly impressed with the results and whether you're in a niche or broad market, we highly recommend their SEO services to anyone looking to grow their online presence."
Brian Curley
Motivity, Chief Creative Officer
We execute and continually monitor and optimize the campaigns to ensure they are delivering the best results. This includes analyzing data, adjusting tactics, and making any necessary changes to improve performance.
Our Latest Advertising Articles
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January 6, 2023
Digital Advertising
PPC marketing lets companies advertise on search engines and other websites. When users click on ads, the company pays the hosting website. Companies looking to increase website traffic and online visibility often use PPC advertising.
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December 31, 2022
Digital Advertising
Modern marketing techniques depend on digital display ads to reach and engage target audiences. However, it's important to remember that not all digital display ads are the same and that there are best practices you should follow to ensure success. Top five digital display advertising best practices:
FAQs
What types of digital ads do you offer?
Our agency offers a comprehensive range of digital ad services, including Google Ads, Google Shopping Ads, and social media ads across platforms like Facebook, Instagram, LinkedIn, and Twitter. We tailor each campaign to meet your specific business goals and target audience.
What are Google Shopping Ads, and how can they benefit my business?
Google Shopping Ads showcase your products directly within Google’s search results, complete with images, prices, and your store name. They are particularly effective for e-commerce businesses, as they attract highly qualified leads who are already interested in purchasing products like yours.
What is the process for getting started with your digital ad services?
Getting started with our digital ad services is simple. First, we schedule a consultation to understand your business goals and target audience. Then, we develop a customized ad strategy and campaign plan. We'll launch the campaign and continuously monitor and optimize it for the best results. Regular updates and performance reports keep you informed every step of the way.
How do Google Ads work?
Google Ads operate on a pay-per-click (PPC) model where you bid on keywords relevant to your business. When users search for these keywords, your ad may appear at the top of the search results. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your website.
How do you measure the success of a social media ad campaign?
We measure the success of social media ad campaigns using key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per conversion, engagement rates, and return on ad spend (ROAS). We provide detailed reports and insights to help you understand the impact of your campaigns.
How do you optimize digital ad campaigns for better performance?
We optimize digital ad campaigns through continuous monitoring and analysis. Our team adjusts bids, refines targeting, tests different ad creatives, and analyzes performance data to identify what works best. We also implement A/B testing to compare different strategies and ensure your ads achieve the highest possible return on investment (ROI). Regular optimization helps us stay agile and responsive to changing market conditions and audience behavior.
