Colorful AI Bird

Digital Advertising Specialist

September 13, 2023
Full Time
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About Higglo Digital

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional digital experiences.

Job description

We are seeking a highly motivated and results-driven Digital Advertising Specialist with a focus on PPC to join our team. The successful candidate will be responsible for the creation, execution, and optimization of PPC campaigns across various digital platforms, including Google Ads, Bing Ads, and social media advertising.

Key Responsibilities:

  • Develop and implement PPC strategies that align with the overall marketing and business goals of the company
  • Conduct keyword research and analysis to identify the most effective targeting strategies for PPC campaigns
  • Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms, including Facebook, LinkedIn, and Instagram
  • Monitor and optimize PPC campaigns to ensure maximum efficiency and effectiveness
  • Analyze and report on campaign performance, providing recommendations for optimization and improvement
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns that include PPC elements
  • Stay up-to-date with industry trends and new advertising technologies to ensure that the company's PPC campaigns are at the forefront of the industry

If you are a highly motivated and results-driven individual with a passion for digital advertising, we encourage you to apply for this exciting opportunity.


  • Bachelor's degree in marketing or a related field
  • 2+ years of experience in digital advertising, with a focus on PPC
  • Proficiency in Google Ads and Bing Ads
  • Experience with social media advertising platforms such as Facebook, LinkedIn, and Instagram
  • Strong analytical and data-driven approach to campaign optimization
  • Excellent written and verbal communication skills
  • Ability to work independently and in a team environment

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Please include your resume along with the specific role you're interested in applying for. Scrap the cover letter, but let us know what stood out about the opportunity!

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