SEO & GEO
Dominate traditional search results and AI-generated answers so your brand is the one prospects find - and the one assistants recommend.
Stage 01 · DiscoverThe eight nodes · ABA marketing servicesABA marketing services -
ABA marketing services -
wired as nodes in one engine.
You can hire one node at a time - but the compounding is in the integration. SEO, GEO, Digital PR, CRO, UX, web development, Local SEO, and paid ads are wired together as one growth system, accountable to qualified pipeline instead of per-discipline activity reports. Engage one, two, or all eight. Either way, you're engaging the system.
Aggregate
results - 12 mo
results - 12 mo
+402%
Organic impressions+693%
Organic clicks+243%
Conversions93%
Client retentionFull-funnel growth engine
One integrated system that turns visibility into revenue.
Most agencies sell channels in silos. We build a single funnel where every layer reinforces the next - from the first search to the booked consult. SEO brings them in. Local SEO gets the nearest clinic found. GEO ensures AI assistants recommend you. Paid ads cover the markets the rest hasn't reached yet. CRO and UX remove friction. Web development ships it fast. PR amplifies authority. One compounding engine, engineered around pipeline.
CRO & UX
Turn traffic into action. We audit, test, and redesign every conversion path so more visitors become qualified consultations.
Stage 03 · ConvertWeb development
Fast, accessible, search-ready websites built to convert - not just look good. Every page is engineered around your funnel.
Stage 04 · CompoundPress & Authority
Strategic press releases and media placements that build domain authority, earn backlinks, and strengthen trust across every channel.
Stage 02 · ConsiderUnified analytics
One reporting layer across every channel. See exactly how visibility, engagement, and conversions connect - no vanity metrics.
Cross-funnel · MeasurementCompounding returns
Each layer feeds the next. SEO lifts authority, authority lifts AI citations, better UX lifts conversion, and press lifts everything.
Post-convert · RetentionOne integrated engagement. Every channel working together.
Build your growth engine →The eight nodes · inspected individually
Each node has its own roadmap - and at least two it compounds with.
You can hire one node and we'll deliver it as a focused engagement. But every node ships pre-wired to the other seven - same operator, same reporting rhythm, same pipeline metric. Compounding isn't an upsell. It's the architecture.
D.01Full-suite SEOTechnical, content, and authority - tuned for trust-heavy buying journeys.
What ships
- Search strategy mapped to revenue, inclusive of GEO coverage and AI overview visibility.
- Content systems that scale quality, internal links, structured data, and feeds that LLMs can trust.
- Technical hardening - Core Web Vitals, crawlability, schema - without slowing your shipping velocity.
- Local SEO for multi-location practices: GBP, category mapping, location pages, review strategy.
Ships inside your current sprint cycleScope an SEO engagement →
D.02Generative Engine OptimizationBe cited inside ChatGPT, Claude, Gemini, Perplexity - and Google AI overviews.
What ships
- Landscape research across AI overviews and chat answers to map how assistants cite brands today.
- Structured content, schema, and feeds engineered so LLMs can ground answers in your trusted sources.
- Prompt-and-page experimentation that tunes for placements in generative and traditional SERPs.
- Monthly citation tracking across ChatGPT, Gemini, Perplexity, and AI overviews.
Can stand alone · Stronger with SEORun a GEO diagnostic →
D.03Digital PR & AuthorityEarned mentions and structured trust signals in sensitive categories.
What ships
- Data-led stories and research pieces that earn coverage in trade and clinical publications.
- Targeted outreach to the sources AI assistants actively cite - not spray-and-pray link building.
- Review and reputation architecture: which reviews to seed, where, and how to surface them.
- Monthly authority index: backlinks, mentions, AI citations, and share-of-voice against competitors.
Quarterly cadence · Compounds with SEO + GEOPlan a PR sprint →
D.04Conversion Rate OptimizationTurn existing traffic into pipeline through disciplined experimentation.
What ships
- Quantitative and qualitative research to identify the exact moments users hesitate, abandon, or lose trust.
- A/B testing, multivariate experimentation, and UX iteration across checkout, signup, demo, and intake flows.
- Intake form rebuilds with progressive disclosure, trust signals, and HIPAA-conscious patterns.
- Monthly experiment readout with winners, losers, and next-sprint priorities.
Runs on your existing traffic · No new spend requiredAudit conversion paths →
D.05UX & Intake designCaregiver journeys designed for cleaner clinical handoffs - not generic funnels.
What ships
- Caregiver & referral-partner journey maps grounded in real intake-team interviews.
- Intake form flows engineered for clinical handoff - the fewest questions that still qualify.
- Service pages and decision moments redesigned for trust, clarity, and next-step velocity.
- Accessibility pass (WCAG 2.2 AA) on every surface we ship.
Pairs with Web development for rebuild velocityScope an intake redesign →
D.06Web developmentTrust-grade, HIPAA-conscious infrastructure the other seven disciplines run on.
What ships
- Next.js & headless CMS builds engineered for search, speed, and accessibility from day one.
- Secure integrations with CRM, EHR, and intake systems - HIPAA-conscious patterns throughout.
- CMS that non-engineers can run: location pages, service pages, blog, press all managed by marketing.
- Observability, analytics, and experiment tooling wired in so CRO can move the day the site ships.
Foundational - unlocks every other disciplineScope a rebuild →
D.07Local SEOMap pack, location pages, and citations for the families searching near each clinic.
What ships
- Google Business Profile optimization, category mapping, service-area tuning, and a review strategy built for local pack visibility.
- Location and neighborhood pages structured around real intent - hub-and-spoke, so a group's own sites stop cannibalizing each other.
- Citation cleanup and regional authority building across directories, partners, publications, and local organizations.
- Per-location monitoring of rankings, reviews, listings, and competitor movement across every market you serve.
Always-on · Reported per locationScope a local program →
D.08Paid adsBought coverage for the weeks and markets the compounding channels haven't reached yet.
What ships
- Channel and budget planning measured against cost per qualified inquiry - not platform conversions.
- Google, Meta, YouTube, and Local Services campaigns scoped to the markets and service lines with capacity to onboard.
- Weekly creative and landing-page testing, with the learnings handed straight to CRO instead of dying in a platform report.
- Attribution wired into the same reporting layer as the organic channels, so paid and organic are graded on one scoreboard.
Buys coverage while SEO and GEO compoundScope a paid program →
The operator layer · O.01
Eight nodes need one owner. Hire the owner.
Every engagement above runs under one operator, one roadmap, and one P&L. The fractional CMO sells that layer on its own: a senior Higglo operator who owns your marketing function - the plan, the budget, the vendors, the scoreboard - and engages the nodes only when the plan calls for them. No executive hire, no six-month ramp, no extra vendor to manage.
What the operator owns
- A 90-day operating plan: which nodes run first, which wait, and what each is expected to return against your intake capacity or pipeline targets.
- Ownership of the marketing budget and every vendor in it - agencies, freelancers, platforms, and in-house hires held to one roadmap and one definition of a qualified inquiry.
- A weekly operating cadence with your leadership team, a monthly scoreboard read, and a quarterly roadmap and budget re-scope.
- Reporting owners, boards, and investors can act on: pipeline, cost per qualified inquiry, intake or demo conversion, payer-eligible volume.
Built for
ABA clinics and multi-site groups. You have vendors, maybe an in-house marketer, and no one whose job is the whole funnel from search to authorized hours. The operator owns it.
ABA and behavioral health software companies. Pipeline is stalling between founder-led sales and a marketing hire you're not ready to make. The operator runs demand generation against qualified demos and CAC payback.
Operator alone, or operator + the nodes you're missingMeet the fractional CMO engagement →
How delivery works
Embedded execution, not slideware.
We diagnose the constraint, ship the work with your team, and turn winning motions into repeatable operating systems. Reporting cadence is monthly; working cadence matches your sprint.
STEP 01
Diagnose
We map visibility gaps, conversion friction, and AI-discovery issues across your current site, local footprint, and intake flows.
Weeks 1–2STEP 02
Build
We ship the technical updates, content improvements, and site changes that move qualified demand. Work lands in your repo, not a deck.
Weeks 3–8STEP 03
Scale
We turn the wins into repeatable systems with monthly reporting, testing roadmaps, and a clearer next-step plan for the quarter.
Week 9 onwardEngagement models
Four ways to work with us.
Engage the integrated growth system, layer in a focused discipline, or hire the operator who runs it. Strategy, execution, and reporting stay inside one operating rhythm - measured against qualified inquiries.
Focused discipline
One channel, fully resourced. Best when you know the constraint - say, AI citations are flat, or intake conversion has plateaued.
- One discipline end-to-end
- Monthly reporting & experiment readout
- Embedded in your sprint
- Option to expand to full system later
From 6 weeksSingle retainer
Integrated growth system
All eight disciplines wired together around your pipeline. The compounding version - SEO lifts authority, authority lifts AI citations, UX lifts conversion, paid covers the gap until they do.
- SEO + GEO + PR + CRO + UX + web + local + paid
- Unified analytics & pipeline reporting
- Quarterly roadmap aligned to revenue
- Dedicated growth lead embedded
Quarterly commitCompounds
Custom hybrid
A tailored scope across GEO, SEO, paid, and website execution. For roadmaps that span multiple channels or require engineering support.
- Scoped to your roadmap
- Engineering support included
- Launch inside current sprint cycle
- Re-scope quarterly
Project-basedFlexible
Fractional CMO
One senior operator who owns the roadmap, budget, vendors, and scoreboard - for the clinic or software company that needs marketing leadership, not another retainer. Runs the nodes you already have, or the ones you add.
- Weekly leadership cadence
- Budget and vendor ownership
- Monthly pipeline scoreboard
- Nodes engaged only as the plan needs them
Monthly retainerOperator layer
Not sure which fits? Let's talk through the constraint.
Discuss your roadmap →FAQ
What teams ask about search growth.
01Do you run all eight disciplines, or can we start with one?
Either. The full integrated growth system is designed so SEO, GEO, digital PR, CRO, UX, web development, local SEO, and paid ads compound together - but every discipline can also run as a focused engagement and layer into the broader system later.
02Do you offer a fractional CMO?
Yes. The fractional CMO is the operator layer of the system: one senior Higglo operator who owns your marketing roadmap, budget, vendors, and pipeline scoreboard on a monthly retainer, without a full-time executive hire. It runs on its own - managing the in-house team and partners you already have - or paired with whichever of the eight nodes the plan calls for. Built for ABA clinics and multi-site groups, and for ABA and behavioral health software companies.
03How does Higglo optimize for AI overviews and assistants?
Our GEO program aligns content, schema, and entity structure so ChatGPT, Gemini, Perplexity, and AI overviews understand your brand and surface the most helpful evidence. PR placements feed source citations the assistants reference - so authority and citations compound.
04Can you work alongside our in-house team or existing partners?
Yes. Higglo plugs in as an embedded partner, handling any combination of search, conversion, web, or PR work alongside your internal team or external specialists. We bring our operating rhythm; we don't demand you change yours.
05What does reporting look like?
One monthly readout that ties channel work to qualified pipeline - not vanity metrics. You'll see visibility (SEO + local SEO + GEO), conversion (CRO + UX), authority (PR), and bought coverage (paid ads, at cost per qualified inquiry) against intake quality and booked consults. Slack + dashboard access in between.
06How fast can we start?
Most engagements launch inside your current sprint cycle - usually within 2–3 weeks of signed scope. Custom web builds take longer to spin up; retainers can start within days.
Start a conversation
Book a 30-minute growth diagnosis.
We'll review visibility leaks, conversion blockers, and the fastest next steps for qualified-demand growth. No slides. Actionable takeaways.