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Cracking the SEO Strategy in 2023


The importance of search engine optimization (SEO) has increased as society grows more dependent on the internet. SEO stands for search engine optimization, which is the practice of improving your website's content and placement on search engine results pages (SERPs). This is important because the higher your website ranks, the more potential customers will see it and be more likely to visit it.

Understanding the algorithm that search engines use to rank websites is one of the toughest hurdles in SEO. Businesses and marketers find it challenging to stay up with these algorithms' continual evolution and change. However, increasing the visibility and ranking of your website requires a grasp of how these algorithms operate.

SEO Factors

So, what exactly is it that makes up the SEO algorithm? When determining the rankings of websites, search engines take into account a large number of criteria, however the following are among the most significant ones:


People use various words and phrases to search for information on the internet; these are referred to as keywords. It is essential to incorporate pertinent keywords in the content, titles, and meta descriptions of your website if you want it to perform well in search engine rankings. It's never quite as simple as it seems, though! There are multiple topics in regard to keywords, including Long Tail Keywords.

On-page optimization

This refers to the aspects of your website, such as the content, headings, and images, that are under your control and may be modified at any time. To get a better ranking, you need to make sure that each of them is optimized for both users and search engines.

This is a big topic, so here's a great guide on On-Page SEO.

Off-page optimization

This refers to the aspects of your website that are not under your direct management, such as links that originate from other websites. Your website's likelihood of ranking higher increases proportionately with the number of high-quality, relevant links that point to it.

User experience

When determining the order in which websites appear in search results, search engines take into account a variety of characteristics, including how quickly a website loads and how well it works on mobile devices. This is done because search engines want to give their consumers the best results available.

Domain authority

This metric assesses a website's overall power as well as its credibility in the industry. Websites that have a high domain authority are more likely to score highly in the results of search queries.

Let’s Improve

The question now is, how can you boost the ranking of your website and break the SEO algorithm? Here are some pointers to consider:

Conduct keyword research

You will be better able to comprehend what your target audience is looking for as a result of this, and you will be able to include those keywords into the content of your website.

Learn more about long tail keywords.

Optimize your website for mobile

It is essential to ensure that your website is compatible with mobile devices as the number of people using mobile devices to access the internet continues to rise.

Focus on high-quality content

When it comes to search engine optimization (SEO), content is still king. Make sure the information you provide is both informative and valuable, and that it addresses the needs of the people who will be reading it.

Build backlinks

As was just discussed, having backlinks to your site that are of a good quality can have a major impact on where you rank. Be sure that you are actively building backlinks from websites that have a good reputation.

This is our favorite resource on the role of backlinks.

Improve your website’s user experience

This includes things like optimizing the speed at which your website loads and making ensuring that your website is easy to navigate.


It is not a simple process to crack the algorithm that is used for SEO, but if you follow these suggestions and remain up to speed on the current developments in SEO, you will be able to increase the rating of your website and reach more potential clients.

As a leading SEO agency in Dubai and across the world, we know how to get outsized outcomes for our clients. Every business is able to invest a little effort into SEO to improve their business, but if you're ready to move past the basics, we at Higglo Digital are ready to help you create a stunning and memorable digital presence.

Higglo Digital is a full-service SEO and web agency. From Hulu to Blizzard, we’ve worked with clients across many industries and markets including Dubai, Abu Dhabi, New York City and Sydney. We have the expertise and experience to take your brand to the next level. We create memorable brand experiences and award winning websites.

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