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Beginner's Guide to Internal Linking for SEO

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The world of SEO is vast and complicated, but it's essential for the success of any website. While most people focus on keywords and backlinks, there's a smaller, quieter player that often goes unnoticed: internal linking. This guide aims to shine a spotlight on this underrated yet impactful SEO strategy. Internal linking isn't just a 'nice-to-have'; it's a must-have component for any serious webmaster or SEO professional. The very architecture of your site depends on it.

Importance of SEO

Search Engine Optimization or SEO isn't just a buzzword; it's a vital framework for boosting your online visibility. Think of your website as a little shop in a giant mall. How will people find your shop amid the multitude? The answer is SEO. It increases your shop's visibility, drawing in the right customers. Among the several mechanisms that make SEO work efficiently, internal linking holds a special spot.

Role of Internal Linking in SEO

Internal linking is to a website what blood vessels are to the human body. Just as veins and arteries distribute essential nutrients throughout the body, internal links circulate users and search engine crawlers to the vital areas of your website. The more efficiently this system works, the better the user experience and SEO outcomes.

What is Internal Linking?


In the realm of web design and SEO, internal linking is essentially connecting one page of your website to another using hyperlinks. It sounds simple, but the execution can be as complex as a game of chess. Every move counts, and a wrong move can set you back.


There are various kinds of internal links. Navigational links are the ones that make up your menus and breadcrumbs. Contextual links are those embedded within the content, often to direct the reader to related topics. Then, there are footer links which are usually at the bottom of the page, including privacy policies or terms and conditions.

Why Internal Linking Matters

User Experience

A well-structured internal linking system can transform the user experience on your website. It's like having a GPS for your website. Without internal links, users might find it hard to navigate your website, leading to increased bounce rates and ultimately affecting your SEO rankings negatively.

SEO Benefits

When it comes to SEO, internal linking helps search engines understand your website’s architecture. It gives search engines clues about which pages are most important and how they are related. Effective internal linking can boost your site's authority and ranking.

Components of an Internal Link

Anchor Text

The anchor text is the visible, clickable text in an internal link. It’s important to choose anchor texts that are both relevant and natural. Over-optimized anchor text can appear spammy, raising red flags for search engines.

Link Target

The URL to which you're linking is the link target. When selecting a link target, choose a page that adds value to the reader and complements the existing content. Dead or irrelevant links can be more damaging than having no links at all.

Link Attributes

Link attributes like "nofollow" and "dofollow" play a vital role in directing search engine crawlers. A 'dofollow' link can pass on SEO benefits to the linked page, whereas a 'nofollow' link won't. Understand the attributes and use them judiciously.

Best Practices

Strategic Linking

Randomly placing links won't get you far. You need to be strategic about it. Link to your most important pages or what's known as "cornerstone content." These are the pages you want to rank the highest in search engines.

Link Depth

The clicks needed to reach a page from the homepage is called link depth. Ideally, any page should be reachable within three to four clicks from the homepage. Deeply buried pages might never see the light of search engine ranking.


The concept of relevancy in internal linking can't be stressed enough. The linked content should be directly related to the topic at hand. If it's not, it could confuse your readers and muddle your SEO strategy.


Hopefully, this guide has armed you with the essential knowledge you need to master internal linking for SEO. Remember, internal linking is more than just an SEO tactic; it’s an invaluable tool for enhancing the user experience and boosting the effectiveness of your website. With the right internal linking strategy, your site will not only be user-friendly but will also rank better in search engines. So what are you waiting for? The time to start optimizing your internal linking structure is now!

Higglo Digital is a full-service SEO and web agency. From Hulu to Blizzard, we’ve worked with clients across many industries and markets including Dubai, Riyadh, New York City and Sydney. We have the expertise and experience to take your brand to the next level. We create memorable brand experiences and award winning websites.

Frequently Asked Questions

What is internal linking?

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It's the practice of linking one page on your website to another page on the same website.

How does internal linking improve SEO?

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It helps search engines understand your site structure and can boost the ranking of internal pages.

Are there tools to help with internal linking?

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Yes, SEO plugins like Yoast SEO and website audit tools can help.

What are common internal linking mistakes?

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Over-optimizing, broken links, and irrelevant links are some of the common pitfalls.

How often should I review my internal linking strategy?

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Regularly. SEO is an evolving field, and your internal linking strategy should evolve too.

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